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In The News

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Designer Skin Rallies for a Cause Temecula, CA

January 2015

Every year, Reality Rally brings together over 100 reality TV stars for a three-day fundraising event in California. The event helps raise funds for Michelle’s Place, a breast cancer resource...

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Profile

Do your guests crave a do-it-all tanning product? One that delivers high-end bronzing, tanning and anti-aging benefits? They need look no further than Sheer Black by Supre Tan. Described as a “Dark Bronzing Elixir,” Sheer...

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Features

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Daisy

January 2015

My pet’s breed/species:

Golden Doodle (Golden Retriever-Standard Poodle)

The story:

My oldest daughter begged me for a dog for several years and my youngest daughter has allergies, so finding a dog that didn’t shed was...

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Take inventory of your successes. What comes to mind? The title of your position in your company? How much money you make? The value of your home? An award you won? If you had to...

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If your business has been highlighted in a Salon Spotlight®, Sunless Only or Welcome Wagon feature, chances are you can get some free publicity in your local newspaper! While being featured in ist Magazine can...

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Domination and submission, survival of the fittest, constant adaption to change – the wilderness and the corporate world have many similarities. The closer one looks into each world and its routines, rules and ways of...

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A new year can mean a fresh start, both personally and professionally… but can your salon thrive in today’s marketplace? We’ve said it before, but it bears repeating: the days of making easy money in...

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Here was your peak season 2014 at a glance: numbers down, hopes up and change in the air. As is always the case, there’s much more to the story …

Tanners were down...

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Max Morris

December 2014

My pet’s breed/species:
Yorkshire Terrier (aka Yorkie)

    The story:
After our beloved Duke passed away on Christmas Eve, one of the amazing salon owners whom I worked with knew...

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In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.

Even though it is the most frequent objection that salespeople hear, the price objection...

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  The handcrafted cocktail has skyrocketed in popularity. Thanks in part to period-piece television dramas such as Mad Men that romanticize bar scenes of yore, drinks like the Old Fashioned and the Sazerac have risen...

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Charlie

November 2014

My pet’s breed/species:
German Shepherd/Great Pyrenees The story:
I was working at a vaccination clinic in Bowling Green, OH when a rescue had Charlie there waiting to be adopted. He took to me...

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In today’s sales environment, having the most product knowledge and the best pitch or presentation can only take you so far. What really makes prospects and clients eager to buy from you is the amount...

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Frank was ex-Special Forces with a fine arts degree – an unusual mix. He achieved a lot in his business career by following five simple principles that he was able to apply to any business,...

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