Sunday, July 20, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Features Feature Story

3 Market Trends That Will Affect Your Bottom Line

Steve Richerson by Steve Richerson
December 1, 2012
in Feature Story
Reading Time: 4 mins read
0
0
SHARES
0
VIEWS
Share on FacebookShare on Tweeter

Global trends are like a river. Sometimes they are powerful, sometimes they are weak and sometimes they’re so mellow, your business can glide along them like a leisurely, summer afternoon pontoon boat ride. Right now, there are three big and scary trends that are NOT going to be a leisurely pontoon business boat ride. Prepare your life vests; we’re headed into the rapids.

1. Resource Roulette

The stress that global supply chains
are under continues to make resource availability and access precarious and unpredictable. This in turn, makes it incredibly difficult for businesses to set prices, determine shipment dates, establish baseline costs, or create “Just In Time” (JIT) delivery timelines if those conditions exist. If energy costs fluctuate wildly, if product shipments are held up thanks to global unrest or catastrophic weather events, or if resources we need for production dry up, it creates chaos and this affects your bottom line. There are examples of this all around us.

You might also like

Letter From The Publisher – March 2025

Shining a Light: My Experience at the Heartland Tanning VIBE Expo

Compliance Reliance

Coca-Cola is a soft drink; its predominant ingredient is clean water. If the company that makes it (Coca-Cola) can’t get or doesn’t have access to clean water (thanks to a drought or pollution, or some other factor) they can’t make something as simple as a single can of Coca-Cola. No clean water results in no Coke. Many southern states have had severe drought conditions for the past several years and this condition is being echoed around the globe. Resource Roulette, however, extends well beyond clean water.

Many global fisheries (thanks to overfishing and pollution) are depleted. Fishery depletion may not affect your business directly. You may never even think about global fisheries, but if
you’re a fisherman, restaurateur, boat manufacturer, or if you supply materials for boats, transportation to fish markets or any other global connection to that industry, it will affect your business. We have always lived in one globally connected biological eco-system; we are now living in a globally connected economic system, as well. From water to energy to raw materials, the impact seven billion people and a short-term vision for how we use resources increases scarcity and unpredictability.

2. Amped Expectations

Modern consumers want their products to be high quality, affordable and readily available, but they have now extended product expectations to the actual company itself. Consumers want the companies they do business with to be responsible for how they treat the environment, how they treat their local community and how they treat their own employees.

It seems that consumers around the globe have a hunch that seven billion people can’t survive and thrive doing business the way it’s been done in the past. As a result, they’re demanding changes in the products they buy and the companies with which they choose to do business.

3. Global Connectivity

We know that 21st century communication is decentralized, personal, fast, cheap and capable of becoming exponentially viral. For businesses, this connectivity is a blessing and a curse. The blessing: we can connect directly to customers all over the world via digital technology quickly, easily and inexpensively. The curse: those same customers can do the same thing if they’re not happy with our performance. They can do this quickly at no cost and if we’re not careful, its negative impact can grow exponentially and harm our company’s reputation.

In the modern world, reputation harm can mean financial catastrophe for companies. Technological advances have made computers, a Wi-Fi signal, portable computers, inexpensive video cameras and smart phones available to mass audiences at a very low cost all over the globe. This has pushed an enormous amount of centralized message control away from corporations and toward consumers. There was a time when networks controlled the only mass message pipeline. This is no longer true. If a company is doing a poor job according to the customer, in a matter of minutes they can shoot a complaint video, start a Facebook page, share a Tweet and before you know it, the bad news is everywhere.

NAVIGATING THE WATERS

The best hope to navigate these treacherous waters is to reorient your business focus from a “profits only” bottom line approach (which has served us well, but no longer meets the needs of shareholders AND stakeholders) to a “triple bottom line: people, planet, and profits” approach. Why? Because it meets these three trends head-on. Is this approach easy? No way.

Is it important? Yes. Will it succeed? Probably, although there are no guarantees, but there’s no guarantee that any business strategy you pursue will be successful. To do nothing almost guarantees failure; the trends are too huge.

You can get started by asking a simple question: “Is this business decision good for (1) Profits (2) People (3) The planet?”

Many companies around the globe have already begun moving in this direction (others have jumped right into the river) and it’s paying off for their “bottom line” profits. These companies have seen the rough waters ahead for global business and have committed to taking the smart and courageous steps to preserve their triple bottom line: people, planet and profits.

If your business is going to ride the rough waters in the 21st century, you must integrate sustainability into the way you do business because it’s what consumers want and it’s the path for true, long-term business success.

Previous Post

For Effective Leadership, Understand Your Style

Next Post

Industry Choice Awards Nominees

Steve Richerson

Steve Richerson

is a nationally recognized speaker & consultant. Steve utilizes his distinct presentation style to speak on the importance of sustainability & actionable guidelines to enact eco-friendly practices in business. As a member of the U.S. Green Building Council, National Recycling Coalition & the North American Environmental Education Association, Steve is spearheading the campaign to reduce wasteful corporate procedures & promote environmentally sound business methods. Email steve.richerson@gmail.com.

Related Posts

Feature Story

Letter From The Publisher – March 2025

by Onyi Odunukwe
March 18, 2025
SunCatchers, Boutique – Sun – Spa | Phenix City, AL
Feature Story

Shining a Light: My Experience at the Heartland Tanning VIBE Expo

by Kristin Smithers
March 18, 2025
sunbed
Feature Story

Compliance Reliance

by Joe Schuster
March 18, 2025
sunbed
Farr Factor

Peak Season 2025 Success: Proven Strategies to Boost Profits

by John Farr
March 17, 2025
Glo tanning palm harbor FL
Feature Story

Glo Tanning: New Salon Opening Spotlight

by Ossiana Tepfenhart
March 17, 2025
Next Post

Industry Choice Awards Nominees

Recommended

ist-july-2025 cover

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • Red-Light Therapy: Do Skincare Products Help or Hinder?

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

ist-july-2025 cover
Digital Edition

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.