David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
A serial PROFIT KILLER is on the loose as we speak. The threat is real and strikes daily at tanning...
This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests...
Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it...
It’s an undisputed fact that the incredible service and experience a salon guest receives in a smaller, local facility can...
Sometimes, the brutal truth is exactly what we need to drag ourselves out of the City of Denial on our...
A retail war is waging between two super-powers ... the battle lines have been drawn. On one side, we have...
Retail FOMO: The fear of missing out on the perfect shopping day. A feeling of anxiety that an amazing sale...
June 12, 2015 7:12 AM On any given morning during the typical school year, I can’t wake up my daughter,...
You’re at the mall performing your extreme shopping routine we will call “shop/fit.” You’re in need of some calories to...
Working a tanning salon counter effectively takes skill. To do it right, you are a multitasking super-hostess – greeting every...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.