Beauty products can sell themselves in your salon; but only if and when your guests can see, smell and touch...

As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail...

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it...

They seem normal enough … they can talk, they can move around like normal people, they even smile. They will...

“I’m not a salesperson.” As salon owner or manager, it may just be one of the scariest things you can...

For salon operators, New Year’s Resolutions are oftentimes a delusional attempt to change bad business habits. As could be expected...

Salon operators and staff can talk and engage with people, so how is it possible for a digital shopping cart...

That beautiful noise that comes out of our mouths in the form of words directed at our salon guests will...

Rarely, if ever, will you hear a salon guest mention a specific lotion ingredient when they brag about how good...

Goddess/God: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty … a...