Automated sunless tanning does NOT take away from other services; the impact is positive all the way around.
Right now, you likely have little time to read this article – it’s Busy Season, your schedule is bonkers, money is flowing in and finding time with your loved ones is next to impossible. However, there is another “old love” you may be neglecting and how you tend to that “relationship” will help during the slow season ahead. It’s time to rekindle the romance with your automated spray-booth – you know, the one that can help you make more money when things come to a crawl and will be there for you, no matter what.
Begin by asking your team, and yourself, a few questions:
- Are you in love with the salon’s sunless booth?
- Do you have a favorite “go-to” spray session?
- Can you even remember the last time you had a session in your booth?
Simply put, stores with busy booths are run by teams that are “in love” with their automated gem. The staff is excited to share reviews of their favorite spray session, packages are built to easily add sunless to any service, and the promotions motivate guests to spray often. What’s more, these stores have steadier session numbers during the summer and fall months than stores with “un-loved” booths. Perhaps the relationship with your automated system needs some rekindling? The good news is that it is never too late to refresh your love affair.
Let’s agree that an automated sunless room has the potential to be the busiest, most profitable room in the store. Think about it: a sunless booth provides INSTANT results and can complement just about every other service offered. Plus, with an average session time of less than five minutes, even with undress and re-dress time, a booth can easily perform three sessions per hour, an average of 20 sessions per day. Not only can the automated gem accommodate tons of customers per day, it also offers revenue-building upsell opportunities. Upselling and upgrades give your bottom line a very healthy bump … another reason to get better acquainted!
If that isn’t enough, stores that infuse automated spray-tans into their culture report higher sunless retail sales as a natural consequence. Can it get any better? Okay, how about this: stores with high-volume automated sessions also report an increase in sales of other services. You’ve likely heard of the famous “Five Love Languages.” Well, here are my Top 5 Best Practices of High-Volume Automated Spray-Tan Salons. Get to implementing them now:
- Owners, managers and staff regularly use the booth and share their results with others.
- All packages, memberships and promos point toward increasing usage with affordable add-on options.
- Teams are extremely knowledgeable with regard to the booth, its operation, the formulations and general maintenance.
- Staff manages negative guest feedback with confidence and the understanding that it is an opportunity to perfect the experience.
- Their loyal customer base trusts the salon to always promote the latest and greatest in sunless color application.
Said another way, promoting automated sunless tanning does not take away from other services; the impact is positive all the way around.
