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Home Columns Monthly Motivation

Be the Hero, Not the BITCH

Grant Cardone by Grant Cardone
February 1, 2021
in Monthly Motivation
Reading Time: 3 mins read
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Hey! Grant coming at you from 30,000 feet as I fly back from California thinking about how important it is to be the hero and not the bitch.

What’s got me thinking about this? Once again, I heard someone say “money doesn’t matter.” I’ve heard people say things like this all my life. “You don’t need all that stuff” or “Why can’t you just be happy with what you have?” I’m sure you’ve heard all these cliches and more. Well, let me tell you something else that I wish someone would have told me when I was young: life is hard. Even when you have money, life can be difficult.

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Don’t let the bitches drag you down. Put the pessimism aside and ask yourself how you could help others if you had the money to do so. You can be the hero.The more you do, the more you CAN do … so go out there and be great.

 

If you don’t have money, it’s almost impossible to take care of what matters most – the people in your life, your family, your friends, your community, the people you care about. Money lets you do all that. So don’t go telling me that money doesn’t matter! Money allows you to step up and be the hero to those who need one. If anyone tells you that money doesn’t matter, don’t you believe it. Anyone who says that is just ducking their responsibility to the people who are counting on them. In other words, they’re being a “little bitch.”

Now, I know that’s gonna get me a lot of criticism and a lot of hate from a lot of folks out there and that’s okay. I’ll take it because my message isn’t for those people. They don’t understand that you gotta help yourself before you help anyone else like if you’re flying with your kids and there’s some sort of emergency that makes the oxygen masks drop. What do you do? You put on your own mask first, then you help your kids put their masks on. It’s the same in life. There are people who hate me for flying around in my own jet.

Well, when a friend of mine who was in a serious situation needed my help right away, I was able to rearrange my full schedule in 18 hours, get on my jet and fly to help that friend. Now, I’m not patting myself on the back for helping a friend. That’s expected. That’s what you’re supposed to do. My point is that I had the resources and the ability to help someone immediately and effectively because I made money a priority. This plane cost a ridiculous amount of money and my accountant asked me all sorts of questions to try and talk me out of buying it. But you know what? Whatever I spend on this plane, if it lets me help someone, it’s worth it. End of story.

Now, you don’t need a jet to help people. Maybe it’s just lending someone a few hundred dollars to get through a rough patch. Maybe it’s setting up a trust for your kids. But before you do any of that, you gotta realize your dreams, your goals, your ambitions. I’m so blessed to have been able to realize mine because now I can help others do the same. I can be the hero to the people around me and what makes a hero? Helping people and not expecting anything in return. I don’t need anything. It’s enough just to know that I can help people whether I know them personally or not. The people who need recognition for helping others? They’re the bitches. Focus? Fortitude? Integrity? Ethics? They don’t have any of those things.

 

 

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Grant Cardone

Grant Cardone

Star of Discovery Channel’s “Undercover Billionaire,” Grant owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is world’s Top Crowdfunder, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including The 10X Rule, which led to establishing the 10X Global Movement and the 10X Growth Conference, now the world’s largest business and entrepreneur conference. The online Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million + following to give back via his Grant Cardone Foundation, a non-profit dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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