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Home Columns Epic Sales

BRAIN vs. BODY: A Beginner’s Guide to Body Language

David McFarland by David McFarland
August 1, 2013
in Epic Sales
Reading Time: 3 mins read
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I found this body language info on businessballs.com – study it, learn it & start making epic sales today!

The single best asset you can have as a person and as a tanning salon professional is the ability to decipher what people really want. Once you learn and cultivate the basics of body language, the selling process becomes so easy, it’s not even fair!

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Have you ever been talking to a salon guest and been so focused on what her lips were saying – “No. I’m not interested” – that you didn’t even notice that her body was communicating something completely different? The irony is that your subconscious (aka “gut feeling”) probably picked up on it; but just like your guest, the pre-conditioned response in your brain told you to say something like: “Okay. Well, let me know if you have any questions.”

Your posture, body position, hand movement, eye contact and other movements you make or don’t make during a conversation are not as calculated as verbal speech is, and tend to be more spontaneous and natural. That’s why FBI lie detector tests measure your body’s response to verbal questions, to see if you’re “BS-ing” or not.

They call it body language for a reason: movement or action from every different body part can say something different. The following chart shows examples of very common body movements and their possible meanings. Use it to make better sales moves when a customer says “no” in English but “yes” in BODY.

Body Part Movement Possible Meaning
Eyes Looking right or right & up Creating, storytelling, lying, guessing
Eyes Looking left or left & up Recalling, remembering, retrieving “facts”
Eyes Widening Interest & appeal
Eyes Frequent blinking Excitement or pressure
Mouth Pasted smile Fake/contrived
Mouth Tight-lipped smile Secrecy or withheld feelings
Mouth Laughter Relaxed & comfortable
Mouth Biting lip Not relaxed, tense
Head Nodding Agreement
Head Slow nodding Attentive listening
Head Fast nodding Hurried & impatient
Head Held high & firm Superiority, fearlessness, arrogance
Head Held forward & upright Interest, positive reaction
Arms Crossed or folded Defensiveness, reluctance
Arms Gripping own upper arms Insecurity
Arms Held behind body, hands clasped Confidence, authority
Arms Handbag held in front of body Nervousness
Arms Touching/scratching shoulder, using arm across body Nervousness
Hands Palm(s) up or open Submissive, truthful, honest, appealing
Hands Palm(s) up, fingers pointing up Defensive, instruction to stop
Hands Hand(s) on heart (left side of chest) Asking to be believed
Hands Finger-wagging (side to side) Warning or refusal
Hands Index finger & thumb touching at tips Satisfaction, “OK”
Hands Thumb(s) clenched inside fist(s) Self-comforting, frustration, insecurity
Handshake Palm down Dominance
Handshake Palm up Submissive, accommodating
Handshake Both hands Seeking to control; convey trustworthiness & honesty
Legs & Feet Parallel & together, sitting (mainly female) Properness
Legs & Feet Crossed, standing (scissor stance) Insecurity or submission or engagement
Legs & Feet Feet/foot direction or pointing Foot direction indicates direction of interest
Personal Space For family & close friends 18 in. – 4 ft.
Personal Space Social/consultative (bus.) 2.5 – 4 ft.
Personal Space Public or no interaction 6 ft.+
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David McFarland

David McFarland

David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.

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