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Home Profiles In Focus

Brilliant, Dazzling Sales! Shimmer Spritzer™ by Aviva Labs

John P. Ribner by John P. Ribner
March 1, 2013
in In Focus
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Your clients tan because they love the way it makes them look. Shimmer Spritzer™ by Aviva Labs will highlight their golden results with a dazzling radiance while also turning your staff into shining, sales superstars!

Although retail product sales offer huge profit margins to salon professionals, not everyone working behind the counter is a natural born salesperson. With Shimmer Spritzer, they don’t have to be – this radiant body product practically sells itself! Just spray it on and watch your clients’ eyes light up as their skin takes on an iridescent gleam. And its relative low cost and portable size make it perfect for women who want some shimmer at home or on-the-go. With Shimmer Spritzer, the folks at Aviva Labs have developed the perfect salon retail add-on, and they’re offering it to IST Magazine readers at a ridiculously low price. What more could you ask for?

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Shimmer Spritzer is the latest body glitter product to be created by Aviva Labs, a company known for producing high-quality products at affordable prices. “Most shimmers available in retail cosmetic outlets are applied with a brush or the fingers, which leads to very uneven application,” said Mitch Bloom, Aviva Labs President. “Shimmer Spritzer comes in a two-ounce bottle with a spritzer pump, which applies evenly and ensures that the flakes are fine enough to perfectly reflect light and create the desired effect every time. Because the spray is so fine, it can be applied anywhere on the body and even in the hair.” The product comes in four colors – Gold, Silver, Pearlescent and Go Wild™, which is a combination of all three shades.

When creating Shimmer Spritzer, the folks at Aviva Labs made sure it was a product that could be sold in any salon … and by any salon employee. “In some cases, salon staff are more service-oriented and tend to focus on customer service and the guest experience,” Mitch said. “Because of this, they’re not always comfortable asking tanners to shell out money for a product. It’s very easy for anyone to sell Shimmer Spritzer because it appeals to the average salon tanner – a woman between the ages of 18-35. All you have to do is display it at your front counter and allow clients to sample it. Once they see it shining on their skin, they’ll be hooked!”

Shimmer Spritzer’s $19.95 suggested retail price puts the product in practically anyone’s budget, and the salon’s cost is much lower. “We want to run a special for readers of IST Magazine to try Shimmer Spritzer for just $5 a bottle,” Mitch said. “This should not only make it easy for any salon to invest in, it will also make it very affordable to allow your clients to sample the product and fall in love with it. This special price is valid through March 31.” Aviva Labs sells its products directly to tanning salon owners and professional sunless spray-tanning technicians, only. “We want our clients to have the confidence in knowing that their customers won’t find our products in any other retail outlet,” he added.

From just a little spritz for subtle radiance to several pumps for a brilliant, glittering effect, Shimmer Spritzer is an amazing complement to the perfect tan. For more information about this dazzling product, call 888.692.8482, or visit avivalabs.com.

“Shimmer Spritzer is such a popular product with our clientele that we sell at least two bottles a day! Whether it’s a younger tanner or even a more mature woman, they all love how it looks and how convenient it is to take the bottle with them – they can drop it in their purse and take it to a dance, dinner or practically anywhere. Their friends notice how they look and they ask about the product, and it’s great knowing that they can only get it at our salon.”
Donna Buscemi, Owner Zen Bronze of Riverside, CT

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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