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Home Features Feature Story

CBD

What’s the Buzz?

Joe Schuster by Joe Schuster
November 1, 2019
in Feature Story
Reading Time: 3 mins read
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It’s no secret … CBD is everywhere! The world is capitalizing on its myriad reported benefits, and it is, apparently, taking over the skincare world, as well. The tanning industry is creating a new revenue stream for salons with new tanning skincare products that are proving to be very popular. We’re taking a closer look at CBD, and got input from leading product manufacturers about the trend and their new offerings for tanning salons.

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What is It?

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CBD is one of the most prominent phytocannabinoids found in the cannabis plant, representing more than 40% of the hemp plant extract. It can be sourced from both marijuana and hemp plants. Unlike THC (tetrahydrocannabinol), CBD is non-addictive and non-psychoactive.

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In 2018, passage of the Farm Bill legalized hemp as an industrial crop and thusly, products that contain less than 0.3% THC became legal. Marijuana-derived CBD remains a Schedule 1 drug regulated by the Food and Drug Administration that can be used by adults in states that have legalized marijuana, or by those approved for medical marijuana use.

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Why is it good for us?

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The system in our bodies that is responsible for producing cannabinoids is known as the endocannabinoid system, which was discovered in 1992 by Raphael Mechoulam and researchers with the National Institute of Mental Health. The endocannabinoid system helps promote homeostasis (balance). As we age, sustain injuries and develop diseases, our system produces fewer endocannabinoids; therefore, replenishing depleted endocannabinoids with phytocannabinoids is the reason so many people use CBD on a daily basis; it is a superfood that helps regulate all the other systems in our body!

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Always striving to create products that offer premium skincare for tanners, leading indoor tanning product manufacturers have created and recently released lotion products that contain legal amounts of CBD. IST checked in with them to gain insight on these products.

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Texas-based Sun Evolutions has been at the forefront of natural skincare for decades. “As the manufacturers of the tanning industry’s original hemp seed oil products, we have long been aware of its significant skincare benefits,” stated Maggie Curran, Director of Business Development, Sun Evolutions. “Studies indicate that CBD has effective anti-inflammatory and skin-calming properties, as well as a powerful anti-oxidant. Including CBD in our formulas takes it to the next level, and it was a perfect fit for Hempz to incorporate it into a new product line.” The Hempz & CBD line includes a Dark Bronzer, Natural Bronzer and Black Bronzer.
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Your favorite tanning product makers are on top of the CBD skincare trend – make space for these new lotions on your shelves and capitalize on the craze!

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When it comes to tanning and skincare, Florida-based Devoted Creations stays on the cutting edge. “CBD is not only for those suffering from pain, insomnia, stress, anxiety and inflammation, but for healthy people, as well,” says Lewis Henry, Devoted Creations President. “Moderate indoor tanning continues to be part of a healthy lifestyle for many people, and when the various beneficial properties of CBD started to emerge, our chemists began developing products that provide the unique skincare benefits of CBD.” The Devoted Herbal CBD™ line currently has three products: Tanning Enhancing Lotion, a Moisturizer, and Juiced Up 250mg CBD Drops, which can be added to any beauty product or lotion.

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The product developers at New Sunshine have also had the CBD skincare trend on their radar, and they plan to augment their premium product lines with their own take on CBD skincare. “We know that CBD is a huge trend in skincare and health right now,” commented Elise Byrne, Senior Brand Manager for Australian Gold Indoor and JWOWW. “We currently have some exciting things in the works that we know the tanning industry and indoor tanners will definitely enjoy!”

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The CBD industry is projected to generate 23 billion dollars by year 2023! Chances are, your salon guests have also taken notice of the CBD’s reported benefits for treating many health issues, as well as skincare. Your favorite tanning product manufacturers kers are on top of the trend – make space for these new lotions on your shelves and capitalize on the CBD craze!

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Joe Schuster

Joe Schuster

A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.

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