Valentine’s Day has become a retail extravaganza. For a beauty business, the “Day of Love” is a dream come true – the perfect time for selling Valentine’s Day services, as well as promoting your beauty products and services as gift ideas, whether it’s for a loved one or for the love of your own skin. With some creativity, you can offer a salon experience that customers will dream about.
Offering a handful of V-Day promotions throughout your salon and social media is a fun and festive way to get your salon guests engaged and excited to purchase products and pampering services they will love.
You could create the perfect February skincare/tanning bundle – a “Love the Skin You’re In” bundle – which is also a good way for tanners to test numerous products at a discounted price. You could offer one with products for both UV and sunless tanning. Let your creativity come alive! Create visuals and eye-catching graphics with Canva (a free, online graphic design tool) to bring your promotion to life. You can make it both fun and informative. Your social media posts can explain the key product characteristics, why they go well together and how the products will help your guests achieve fabulous tanning results. Whether it’s the similar active ingredients, how the fragrances pair well together, etc. You can create an attractive product bundle just based on how aesthetically pleasing the items look together in the package.
In addition to the Day of Love, other special days happen in February that you can incorporate into your heartfelt social media posts.
Leading up to Valentine’s Day, create a social media calendar with content that highlights a daily product and why you love it. This will be a fun way to inform your followers about some key selling points of a product they maybe haven’t tried yet or know nothing about.
Another approach would be to offer a handful of promotions every day leading up to Valentine’s Day, when you offer a 14% off sale on everything in the store.
Combining promotional in-store signs with fun social media posts is key to a successful holiday promotion. With Canva, templates are so easy to use – you simply modify, edit, and add your own personal spice to the graphic elements.
Depending on your location, February can still be considered a winter season. It’s a perfect time to offer winter skincare tips that complement tanning. Showcase the ways you and your salon associates are loving their skin throughout the dry month – whether they are using a richer and thicker hydration product or incorporating new services into their daily routine. Provide advice on moisturizing, exfoliating and protecting their skin to help it stay healthy and glowing in the cold weather.
It’s also a great opportunity for your team to shed some light on the importance of receiving vitamin D throughout the winter season. Some of your guests are simply unaware of the importance of vitamin D – which tanning sessions provide – and how it affects our health and mood.
In addition to the Day of Love, other special days happen in February that you can incorporate into your heartfelt social media posts. For example, February 11th is National Make a Friend Day. You can invite your guests to come in and bring a friend for a free session. February 13th is National Self-love Day – you could market it as “Love Yourself & Your Skin Day.” If you think outside of the heart-shaped box, your options are endless!
Seize these opportunities to share with your guests and attract prospective tanners – educate them on the products and services you love or introduce them to exciting new ones! Add in some yummy chocolates placed on the sunbed pillows and spread the love in your salon while generating some sweet preseason revenue!
