In the tanning industry, the best way to usher in a new peak-season is by attending a top-notch tradeshow, and the FS Expo – St. Louis hosted by Four Seasons Sales & Service will be just such an event!
Mark October 11-13 on your calendars, because you’ll want to be in St. Louis, MO on those dates. Specifically, you’ll want to be at the Hyatt Regency St. Louis at The Arch for the FS Expo. Promising to be a huge event, Four Seasons urges salon professionals to “expect more,” and the tanning distributor plans to make good on that promise. Not only will it be the place to see new products from many of the industry’s top vendors, the event will also be a great source for top-of-the-line education … and many other exciting attractions!
Traditionally, fall is the time for tanning tradeshows, where manufacturers introduce their latest wares to salon owners eager to get ready for a profitable tanning season. “We’re proud to announce that Australian Gold, California Tan, Designer Skin, Devoted Creations, Ed Hardy Tanning and Supre Tan have already committed to unveiling their new products for the 2014 season at this event. We understand everyone wants to see the season’s new products, and we are welcoming all salon owners to attend, whether or not they are Four Seasons’ customers,” says Ed Jerger, Four Seasons Executive Chairman.
The folks at Four Seasons are planning an Expo that will offer all the education a salon owner/operator needs to operate their business efficiently and profitably. “Our keynote speaker is Bob Phibbs, who’s also known as ‘The Retail Doctor,’” Jerger said. “He’s a trusted consultant for many brands, chains, franchises and small businesses, and a popular speaker at some of the largest retail events around the world. He’ll share tips and tools for creating amazing displays designed to move product quickly.” The Expo will also feature a panel discussion, and a presentation about EFT and memberships by Mike Blore, California Sun CEO.
Four Seasons will provide attendees with the unique opportunity to receive the tanning industry’s top salon certification training – Sun Is Life®. “We’ll host our Sun Is Life® certification training on Friday, from 1-5pm,” said Tony Brown, Sun Is Life Director. “This course will be taught classroom style with a proctored exam immediately following, and is designed to provide factual information and an enjoyable learning experience while also meeting their state’s requirements for tanning salon operator training. We’re looking forward to showing Expo attendees what the Sun Is Life difference is all about!”
“The ‘Gateway City’ is a fun place to visit with many one-of-a-kind attractions,” Jerger said. “We have an entertainment committee that is working on some exciting activities in addition to the nightlife, casino, and other sites that St. Louis offers all year round.”
The Four Seasons Expos have always been rated as top industry events, and Four Seasons is committed to taking the St. Louis Expo to the next level, encouraging salon owners to EXPECT MORE!
Early Bird registration is $34.95 – 30 percent off the regular price of $49.95 – and Sun Is Life Certification is $39.95. Salon pros interested in becoming a part of tanning industry history can register online at fstanning.com, or by calling 800.325.2769.
