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Feel It, Tan It, Believe It! Sweet & Sexy Miracle 40X Black Bronzer

John P. Ribner by John P. Ribner
December 1, 2014
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Delivering dark, soft and youthful looking skin, Supre Tan’s Sweet & Sexy Miracle 40X Black Bronzer provides an experience that must be felt to be believed!

Described as a “little miracle worker,” Supre Tan’s Sweet & Sexy Miracle 40X Black Bronzer Complex™ helps deliver the perfect amount of extraordinary color while also promoting a more youthful, toned and tightened appearance. With a blend of premium DHA and natural bronzers and a host of anti-aging and skin-firming ingredients all wrapped up in a silicone blend, this dynamic tanning lotion is set at a price point that will make female tanners want to feel it, tan it and believe it!

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“How dark will I get?” That’s what most tanners ask when considering a bronzing lotion. Sweet & Sexy Miracle’s 40X Black Bronzer will ensure your salon guests develop color that’s as noticeable as it is natural looking. “It’s all due to our 40X Black Bronzer with Miraculous Color Complex™,” said Valeria Rousselle, Sun Evolutions Director of Marketing. “It contains a blend of our proprietary DHA and natural bronzers such as Black Walnut, Kukui Nut, Henna and Caramel. All this helps to produce immediate color that continues to dramatically darken after UV exposure for dynamic results!”

It’s not enough to just be tan… women desire age-defying benefits as much as they crave color. With Sweet & Sexy Miracle, Sun Evolutions indulges those desires. Valeria said, “This product contains Black Currant Oil, which is rich in Omega 3 and Omega 6 fatty acids. Combined with a potent vitamin-infused Caffeine blend, it helps promote a radiant, youthful glow.” If that weren’t enough, the Texas lotion maker also included its WonderTight™ skin-firming blend with Hibiscus and Green Coffee Bean extracts. “This helps smooth and energize skin for a more toned appearance,” Valeria explained.

What’s looking good without feeling good? Indoor tanning is a look good/feel good industry after all, and Sweet & Sexy Miracle was formulated to deliver on this dual concept. Blended with Sun Evolutions’ Sexy Silicone Serum formulation, the lotion glides onto the skin with silky smoothness while its many softening and moisturizing extracts will leave skin feeling incredibly soft, according to Valeria. “Your tanners will love its new Sweet Enchanted Nectar fragrance,” she added.

A tremendous sales opportunity awaits salons that offer Sweet & Sexy Miracle. This lotion has a suggested retail price of $52 for a 10.1-ounce bottle and $6.70 for a 0.57-ounce packette, placing it at the price-point for most “budget chic” tanners. And to further help salon pros, Team Sun Evolutions offers proven sales and marketing tips for this and its many other exciting products. “Our product training specialists are always willing to help,” Valeria added. “Just give us a call!”

As the tanning and skincare experts in your communities, you need to offer products that give your salon guests what they want. Sweet & Sexy Miracle 40X Black Bronzer delivers a high-end bronzing, skincare and anti-aging lotion at an affordable price. For more information, call Sun Evolutions at 800.825.70520 or visit supre.com. ■

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2014 and All its Pearls of Wisdom

John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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