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Home Columns Monthly Motivation

Four Reasons I Won’t Retire

Grant Cardone by Grant Cardone
November 1, 2020
in Monthly Motivation
Reading Time: 2 mins read
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I’ve lost count of how many times people have asked me, “Grant, with all you’ve done and all you have, when are you going to retire and just enjoy life?” My stock answer: “I’ve been enjoying life for over 30 years and I plan to keep right on enjoying it!”

1. Quitters Never Win & Winners Never Quit

Even after all this time and all that I’ve done, I still wake up every morning just as excited as ever about what the day will bring. New projects, different challenges, the chance to help someone, you name it. In my life and my business, there’s no such thing as a typical day. With possibility and potential around every corner, retiring is the last thing on my mind.

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2. Enough is Never Enough

Ever see a sports team quit a game because they’re so far ahead, they think they can’t lose? Of course not. It doesn’t happen on the field or the court and it doesn’t happen in my business. In fact, as far as I’m concerned, the game never ends. I’ll just keep on scoring points which, in my case, means making money and helping others do the same.

3. Complacency is Death

These days, everyone is so focused on the doom and gloom that they can’t see the opportunities popping up all over the place. Right now, real estate alone is a one-way ticket to increased wealth. Then, there are so many other needs created by this crisis just waiting to be fulfilled. Business operators who are forward-thinking and agile like me, can adapt and turn adversity into advantage.

4. Expansion is Survival

I lost my father when I was ten years old. My family and I were left with almost nothing. I learned, painfully, that anything can happen. I don’t ever want my wife or my children to have to worry, so I’m going to provide for them as long as I can. Then, there’s the family I’ve created at Cardone Enterprises. I know I’m going to have to pass the torch one day. When that happens, I want to make sure they’re in the best shape possible to carry on what I started.

We all get one shot at life, so we have to take our best one. Anything less is a disservice to our community, our coworkers, our family and ourselves. I’m certainly proud of everything I’ve accomplished both in my businesses and my life, but I’m far from done. In fact, I’ll get out when I get KNOCKED out – and I promise you that’s not happening anytime soon.

We all get one shot at life, so we have to take our best one.

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Grant Cardone

Grant Cardone

Star of Discovery Channel’s “Undercover Billionaire,” Grant owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is world’s Top Crowdfunder, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including The 10X Rule, which led to establishing the 10X Global Movement and the 10X Growth Conference, now the world’s largest business and entrepreneur conference. The online Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million + following to give back via his Grant Cardone Foundation, a non-profit dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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