Dear Readers,
There’s one thing you can say about our industry: it has certainly evolved over the last four decades, and the evolution continues! But while much has changed, one thing remains the same, and that is the closeness and camaraderie between members of the tanning community. Those relationships are definitely a benefit of choosing this business venture. This was evident once again at the recent salon operators’ retreat hosted by Heartland Tanning, also celebrating their 40 years in the industry. Check out the details and photos.
Later this month (August 16), JK Products & Services will host Experience Ergoline “Summer Conversations,” a free virtual event that will focus on taking advantage of the slower season to improve, update and add value to your existing services and salon guest experiences. Register at experienceergoline.com. In today’s uncertain economy, tapping into these business resources is a great idea.
Another resource that can elevate your practices and profits is the Sun is Life® Training & Certification program, available online 24/7. Employee training is the focus of Gary Lipman’s “UK View” column in which he makes a great point: your staff, if properly trained, can be an “army of influencers” who can promote the responsible UV tanning services you offer! Read what program graduates have to say about Sun is Life. And, check out the Salon of Distinction profile, our monthly feature highlighting businesses that equip their staff with the tools to succeed by investing in IST’s affordable training. Of course, we couldn’t offer this award-winning education without the support of Devoted Creations and Four Seasons, both Diamond Sponsors since the beginning over a decade ago. It’s time to level-up your team performance … what are you waiting for?
As always, our expert contributors Melissa Damiani and Lisa Saavedra offer tips for working smarter and enhancing revenue during the slow season. Yes, we’ll make it through another one!
Thanks for reading,
