Dear Readers,
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Congratulations to the winners of the 2019 Industry Choice Awards! You may have noticed that from year to year, many companies consistently top the list of nominees. These industry leaders deserve recognition for bringing products to market that help salons offer their guests a premium tanning experience. They help create loyal salon customers … that’s what it’s all about, right?
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Thousands of salon operators are elevating their guest experience by training their teams with the Sun is Life® Training & Certification program. Not only does the program enhance staff professionalism – so important today – the knowledge they receive also gives them confidence to do their jobs. When they feel good about their jobs, they are happier – they sell more products and create loyal customers. It’s a win-win and so affordable! In addition, salons that complete the program are eligible to be featured as our Salon of Distinction® like Paradise Tan of Wellington, FL. I met Owner-Operator, Diana Zajicek, at the National Tanning Expo in Missouri and her team took the training online as soon as they returned home from the Expo. She’s excited about sharing her IST feature with her social media network. Your salon could be next! Visit sunislife.com today.
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Sun is Life will be offered classroom style at this winter’s regional events – America’s Tanning Expo presented by Heartland (January 24-25,2020) and the PC Tan Expo (February 7-8, 2020). Register now and get your team ready to knock it out of the park this busy season.
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Yes, the seasons do roll on and we look forward to the more robust times for the tan biz. Unfortunately, we have to pause (too often, it seems) when we lose people in our lives. Some of those people we were lucky to know through the tanning business – such is the case with our friends Max Recone (formerly of California Tan and later, MR International) and Scott Olsen (formerly of Supre Tan). They passed away only a day apart, leaving many of us with holes in our hearts, but also with great memories of good times with good friends. RIP, Max and Scotty.
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On behalf of Team IST, have a very Merry Christmas!
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Thanks for reading,
