Dear Readers,
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It’s no secret: time flies – but in the publishing game, it seems to fly much faster! When I started this publication in 1997, I was nearly two decades into my salon business – the Tropi Tan chain just celebrated 40 years in the tan biz!
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The industry has definitely changed since IST (formerly Island Sun Times) was born. But, like the industry, this publication has weathered the storms and continued to evolve and grow. It’s great to hear that there are entrepreneurs still pursuing indoor tanning as a business, as evidenced by the recent regional trade events. I’m proud to say that the big names in tanning – Four Seasons, PC Tan, Heartland Tanning, All Hours – are choosing IST’s award-winning training program as their premium education offering, taught classroom-style by SIL Director, Joe Schuster. The feedback is always super-positive! Ongoing training is key to keeping staff motivated and confident about their jobs … win-win, right? There’s no question about it: a happy and well-equipped team elevates your salon by increasing its professionalism and image in your community. You’ve got nothing to lose! It’s accessible, user-friendly and super-affordable. Visit sunislife.com and make a great investment in your team today.
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As you flip through the pages of IST every month, it’s clear that the industry’s leaders are offering products designed to excite your salon guests and energize your bottom line. We’ve picked up some great new lotions and are looking at bringing in new equipment … when it comes to your customers, it’s all about the tan, right?
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As we begin Volume 24 of our publication, we’re proud to continue producing a valuable and engaging resource for tanning professionals.
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Cheers!
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