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Home Publisher's Letter

From the Publisher November 2021
Giving Thanks for Brighter Days!

Vince Lorraine by Vince Lorraine
November 1, 2021
in Publisher's Letter
Reading Time: 2 mins read
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Dear Readers,

Things certainly look different for our entire industry since last November … a big cheers to that!

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From the Publisher January 2025

At this writing, salon operators are getting ready to head for St. Charles, MO to attend the two-day Four Seasons School of Business event. We will have coverage of all the action in the December issue.

Of course, one of the most exciting features of the annual fall trade events has always been the introduction of the new products for the coming season. There’s nothing like shelves full of new lotion bottles to give sales a boost. This issue includes our annual New Product Preview – the new stuff all in one place! Salon operators can make room for the latest tanning and skincare products and get ready to sell, sell, sell! Check out nearly 60 new offerings!

The School of Business agenda included a classroom session of Sun is Life® Training & Certification presented by SIL Director, Joe Schuster. The industry continues to recognize the value of Sun is Life – it’s the preferred salon operator education program at all the major events. Our graduates all agree that completing our super-affordable program quickly takes their staff and their business to new levels of professionalism. Did you know that when a salon trains their team with the Sun is Life program, they are eligible to be in our Salon of Distinction feature? Being highlighted in a national magazine is great (FREE) PR for your business – your facility could be next! The program is available online 24/7/365 and you can certify your team for a whole year for only $99, visit sunislife.com today.

This issue also includes the much-anticipated list of the top vote recipients in the 2021 Industry Choice Awards. Look for the winners next month.

It’s hard to believe there’s only one issue left of 2021! I’m thankful for the recovery we’ve experienced and hopeful for the future of our industry.

Happy Thanksgiving to You and Yours!

Previous Post

Don’t Treat me Like a Baby!

Next Post

This Year, Check your Holiday Promo List Twice!

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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