Dear Readers,
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Last year at this time, industry professionals from every sector were gearing up for the big trade event season that started in October. The shows have always been such an important part of the tanning business, ever-evolving and a major investment on the parts of the product manufacturers and distributors. Networking, new stuff, excitement and energy – they will be sorely missed this year!
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As always, IST is happy to continue our role in introducing the latest offerings with our annual New Product Preview next month. And, we’re working on other ways to generate excitement for the season ahead. Advertisers will be increasing their budgets to not only preview and promote their new products, but also to offer more input that will help you make the most of the upcoming busy season.
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While Sun Is Life® was proud to be the preferred salon operator training at last year’s major industry events, the program was originally developed for online use and is still at the ready 24/7. If there was ever a time to project an absolutely professional image to your guests and your community, it’s NOW.
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In addition to our award-winning salon operator training program, your monthly IST Magazine is a great teaching tool for new-hires. In this issue, Lisa Saavedra (Notes from the Road) discusses the need to focus on salon staff etiquette and attitude, and David McFarland (Epic Sales) offers your team tips for becoming a super-salesperson. In her Lync IT column, Melissa Damiani shares expertise on choosing new salon software, and you can bring your team up to speed on sunlamp basics with the Ask Wolff piece. Do you know your state’s current tanning regulations? Brenda Fishbaugh’s Eye to Eye column has updates. Jenny Bortman (Insurance Matters) discusses the need for cyber protection – check it out.
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Our contributors often share business expertise by reflecting on current events: be sure to read Eric Haynes’ (PC Tan Perspective) piece, “Thoughts on Chaos,” exploring the positive results that can come from the scary roller coaster ride of 2020. And, Gary Lipman (UK View) reflects on the industry post-lockdown with his usual “glass half-full” viewpoint.
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Next month, we will present our New Product Preview AND the list of nominees for the 2020 Industry Choice Awards.
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We will all be happy to see 2020 in the rearview mirror, and it is crucial that we prepare for 2021. Count on IST to help you make it happen.
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Thanks for reading
