Dear Readers,
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While it’s sad to see summer go, it’s also exciting to be getting ready for another busy season to begin. That means deep-cleaning your facility, changing up retail displays, possibly updating equipment. How will you enhance the guest experience you provide? As always, you can find ideas for improving and growing your business in your monthly IST Magazine.
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This time of year begins the season of many opportunities to get involved in our communities. Check out “Epic Sales” and “Eye to Eye” – David McFarland and Brenda Fishbaugh both discuss how giving back really does help build your business. If you have a successful fundraiser or donation campaign at your salon, send us an email and we’ll get you into our News section.
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Of course, preparing your staff for robust tanner traffic includes salon operator training. IST’s award-winning Sun is Life® Training and Certification program gives your team confidence, setting them up for success – and more sales – behind your front counter. Make it part of your company’s new-hire training and get everyone on the same page. It’s so easy and affordable, you really can’t go wrong! Visit sunislife.com today for details and create a team of salon professionals who will offer your guests a great experience every time. For just $99, you can train your entire team for a year. Small investment, big return.
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Another thing to look forward to in the fall is the big National Tanning Expo – a valuable business investment for any salon. It’s happening in St. Charles, MO on October 21-22 (see inside-front cover ad). The NTE has again chosen Sun is Life as the preferred education. It will be offered in a classroom session – get registered! You’ll see all the new products and have access to exciting, industry-tailored educational opportunities. It’s a great way to get energized for the season.
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This is also the time of year to recognize your favorite products and people – the 15th Annual Industry Choice Awards voting is open through September 30!
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Thanks for reading.
