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Home Publisher's Letter

From the Publisher September 2021
Hit the Re-fresh!

Vince Lorraine by Vince Lorraine
September 1, 2021
in Publisher's Letter
Reading Time: 2 mins read
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From the Publisher September 2021  Hit the Re-fresh!

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Dear Readers,

As I write this, the world is again waiting to learn what we will face next in the ongoing health crisis as it concerns both our personal and business lives. For many, it’s been difficult to separate the two, those who are still struggling to find employees and stay afloat. But I’ve heard that salon operators are making it happen and doing well!

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September is a great time of year to evaluate your operations and maybe hit the refresh button. From installing a more efficient software program to a coat of paint in the lobby, a couple of new acrylic shields or a new product display, even small changes show your guests you care about providing the best possible experience when they choose your business.

A small investment that always pays off is staff training and the easiest way to make it happen is with Sun is Life®! It’s available online 24/7 and super affordable. Set your team up for success while creating a more professional atmosphere and happier customers. And, your salon could be featured in the magazine!

The industry recognizes the value of Sun is Life Training – Four Seasons will offer the classroom session as part of their School of Business at the National Tanning Expo in St. Charles, MO on October 24-25. Heartland Tanning will also provide Sun is Life at their event in Kansas City, MO on February 4-5. More to come!

It’s that time again … time to show some love for your industry favorites! Be sure to cast your votes for the Industry Choice Awards at istmagazine.com/ICA now through September 30.

One of my favorite industry folks (and longtime IST contributing writer) has decided to take a bold step and follow a dream; our friend David McFarland, a veteran National Educator for Sun Evolutions, is moving his family south of the border to pursue the restaurant biz! David logged a lot of miles and shared his gifts with countless salons over his many years in the industry. We wish him all the best!

Thanks for reading,

Vince Lorraine, Publisher

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Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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