Dear Readers,
If you live in the northeast, you cherish late spring and summer. Our Michigan weather is as beautiful here as it is anywhere in the country. In the fall, thousands travel here to experience the amazing color of the trees every year. And for those in the indoor tanning business, cool nights and shorter days bring UV-seekers to our salons – time to start getting your house in order before the season kicks in.
We’ve reorganized our house a bit here at IST! I want to use some ink to let everyone know that our team now includes another well-known tan biz veteran, Jerry Deveney, who is now on board as Director of Business Development. I’ve known Jerry for all of his 32 years in tanning, and I can honestly say that he’s one of our industry’s best. He’s an expert in every aspect of indoor tanning: marketing, sales, business operation and much more. Look forward to more editorial content that will inform, energize and help you grow. We’re very excited about Jerry’s ideas for the future of tanning’s No. 1 trade magazine!
Among Jerry’s advice is a subject we’ve covered before – diversification. It’s time to seriously consider beefing up your menu and your revenue with add-on services. Many heavy-hitters are having great success with the Fujimi Massage Chair in their salons. There are other services advertised in IST that generate great returns, such as FIT Bodywrap and the Cocoon Wellness Pro™ Health & Fitness Capsule, offered by several industry distributors. These companies can make it easy to implement popular services at your facility – and you can make it happen!
Someone who’s been making it happen in the tan biz since 1978 (he’s got a year on me!) is featured in the “7 Questions” spot – my good friend, Leif Vasström of Supra Technologies. His high-pressure lamps have been voted the “Industry’s Choice” eight years in a row. Pretty impressive. And at the other end of the spectrum in the “Salon of Distinction” feature is a small salon, new to the game but already making education and certification a part of their success with Sun is Life® Training. Now is a perfect time to get your team ready to offer a professional experience to every guest. Visit sunislife.com today.
Next month, we’ll preview the new offerings from the industry’s best – as a salon chain owner, it’s always exciting for me and my team.
At this writing, our Industry Choice Awards had received over 6,000 unique votes … check out the list of Nominees next month!
Thanks for reading,
Vince
