Sunless Inc., the company behind iconic brands like Mystic™, Norvell®, VersaSpa®, and Wellfit™ is now operating under a bold new name: INNOVÉ Beauty & Wellness.
The company is evolving, setting its sights on a much broader canvas: redefining the entire beauty and wellness industry with cutting-edge technology, personalized solutions, and science-backed formulations to deliver full-body skincare for every individual.
A Unified Vision Under The Innové Umbrella
Innové has already gained a massive following thanks to its world-class products such as the VersaSpa® and the Norvell® spray booths. Now, it’s time to unify and expand the brand.
Innové, with its award-winning spray tanning capabilities and its expansion into intelligent wellness solutions. is broadening its appeal to more consumers. It’s doing so as one of the hottest new providers of full body skin care treatments.
The brand’s updated tagline, “Where Science Meets Beauty and Technology,” underscores this ambition, focusing on AI-driven beauty experiences, advanced formulation, engineering, and an inclusive vision of beauty.
Same Quality, New Vision
While the individual brand names and product formulas remain unchanged, they now operate under a shared identity—one that reflects innovation, inclusivity, and a skin-first approach.
“Our leadership, team, and ownership haven’t changed,” Randy Zeno, CEO emphasizes. “What’s changed is our vision—our ambition to serve tanning clients, and also those looking for smarter, faster, science-backed ways to care for their skin.”
Advanced Technology: Tech-Infused Skin Care, One Booth At A Time
This transformation also introduces a new state-of-the-art automated Mystic Unity spray booth. This new Unity luxury model redefines wellness, featuring essential oil blends and invigorating scents, a warmer booth experience, AI-enhanced customization.
It also introduces WELLFIT Skincare Solutions—targeted skincare treatments designed to nourish, hydrate, and rejuvenate the skin in just minutes. Whether consumers are seeking a radiant tan, a hydration boost, or an age-defying glow, these booths represent a fusion of technology and efficacy typically reserved for luxury spas.
“Innové represents the future of skin wellness—a future where personalization, science, and beauty meet,” says Randy Zeno, CEO of Innové Beauty & Wellness.
He continues, “We’ve spent years perfecting delivering a full body glow with our spray system, and now we’re applying that same precision to skin transformation, using advanced actives, intelligent formulas, and a new level of customization.”
It’s not just for color, but for confidence and skin health.
A Name Reflecting A Mission
Sunless Inc. made its name by serving over 18 million treatments per year through trusted brands like Mystic, Norvell, and VersaSpa.
Now, under the new identity of INNOVÉ Beauty & Wellness, the company is leveraging its capabilities into the world of advanced, tech-infused skin care.
WELLFIT At The Core: At-Home Performance
WELLFIT Skincare Solutions is one of the most exciting and fast-growing brands in the Innové skincare lineup. Initially created for in-booth applications, WELLFIT has since expanded into a full retail collection known as WELLFIT™ HOME—enabling consumers to maintain their skincare routines between salon or studio sessions.
While WELLFIT’s in-booth treatments provide a contactless, full-body skincare experience in professional settings, WELLFIT HOME extends that care into everyday life with a thoughtfully curated range of self-care products designed for at-home use between visits.
Science + Inclusivity: The Future of Beauty is Personal
Inclusivity is more than a value for Innové. It’s built directly into their formulations and delivery systems. Products are safe for all skin tones, types, and body sizes, and smart technology ensures customization every step of the way.
Looking Ahead: Beauty As Wellness
As Innové continues its rollout of WELLFIT HOME, expands salon partnerships, and unveils new booth capabilities, the company is moving to an indisposable beauty treatment.
“Our spray systems not only provide a great glow, they hydrate, firm, and revive the skin—with results you can feel.” says Mr. Zeno. “Consumers expect more from beauty—and we’re delivering more, with science, tech, and personalization at the core.”
