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Home Publisher's Letter

Letter From The Publisher – April 2025

Onyi Odunukwe by Onyi Odunukwe
April 1, 2025
in Publisher's Letter
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Do you remember the old song, “April showers bring May flowers?” It’s a classic rhyme taught to children in preschool as a way to help them remember both months of the year as well as the important yet subtle changes in the seasons. 

While March is often known for being “in like a lion, out like a lamb,” most people know April as being a generally mellow month. The only complaint is the potential for rain, and even that isn’t always the case depending on where you live. 

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For me, “April showers” held a second meaning. Not many children enjoy rainy days. They hate being stuck indoors, unable to play. Yet, despite that, April showers are necessary. The rain in April helps makes flowers grow. Flowers, in this case, represent a benefit. 

Every single industry has its own equivalents of shower days. Sometimes, it’s doing that deep clean of tanning beds or dealing with a nightmare client. Other times, it’s actually having to work hard to get word out about your new salon or deal with a PR issue associated with the industry. 

It’s never fun to have to do the drudge work. We all want to seize the “flowers” of great profits and a good reputation in the community. Thankfully, “showers” are always temporary. Even in rainforests, you’ll have days that are dry and ready for exploration. 

At every stage of your salon ownership journey, the “shower” may change. If you’re brand new to the world of business ownership, getting all the certifications, funding, and paperwork done can be the biggest challenge you face. There’s a lot of waiting in that particular part of business.

If you’re a veteran, looking at expansion and developing new products can be a major issue to face. Finding the right candidates for a new role can turn into a major challenge as well—one that often takes time, effort, and patience to complete correctly.

Whatever the hurdle you’re facing may be, it’s important to get through it. Working through it can mean playing the waiting game or actually applying effort to fix it. The struggle is temporary. The “flowers” you get from overcoming those challenges, however, can last a lifetime.

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Onyi Odunukwe

Onyi Odunukwe

Onyi Odunukwe is the Publisher of IST Magazine and the founder and CEO of Glo Tanning.

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