Dear Readers,
This is the time of year when the weather change gets salon operators excited about spring’s revenue potential; and this year, everyone is feeling especially optimistic. As we’ve been for the last 20 years, IST is here to help you get ready to make the most of it.
My salon chain – Michigan’s largest – is already looking at a great year. I anticipate it will be one of my best in a long time. And with the possible elimination of the Tan Tax, and reduction of corporate taxes, Sub S Corp and personal tax rates, I look forward to reinvesting in my company and in my deserving and hardworking staff. Be sure to read John Overstreet’s ITA Update; he’s on top of the repeal of the Tan Tax.
As the business climate changes for the better, the expert advice in your monthly IST will help you maximize opportunities for growth. Our salon profiles feature operators who partner with product providers in programs that offer business assistance – such a great move! Devoted Creations, New Sunshine and Sun is Life® are all about training you and your team to work smarter. Training is everything, and being featured in a national magazine is amazing FREE publicity for your business!
As always, our contributors graciously provide plenty of expertise in many areas of salon business operation – from management, product sales and HR, to software solutions, updates on industry regulation, ideas for new services and ways to retain loyal customers. My salon managers learn something from every issue.
This is the only publication, both in print and online, that offers you such a diverse wealth of business advice, in addition to a training program that’s available to your team 24/7. We are the total package, the No. 1 magazine. There is more valuable information in a single issue of IST than a year’s worth of anything else out there claiming to be a tanning industry resource. Period.
A good example is our recently-launched Business Support Program, an easy-to-use, salon-focused analysis tool created by industry veteran, Jerry Deveney. We do the work for you … what do you have to lose? Details about this super-affordable program.
A little optimism can go a long way – let’s get ready to make tanning great again!
