There’s a detective snooping around the indoor tanning industry, and he’s on the lookout for something he calls “Performance Enhancing Displays” or PEDS. His name is Detective Chip Bronzin, and he has some serious 70s swagger, right down to his disco shirt and epic mustache. Lately, he’s been hot on the trail of Salonsense Media, whom he calls “the biggest PED-Pusher around,” and he stopped by to give ist Magazine the 411 on why the company’s products are growing like wildfire.
ist Magazine: First thing’s first, we’d like to thank you for being here. Secondly, do you really think something that improved sales by up to 35 percent is a crime?
Chip Bronzin: If it isn’t, it oughta be! Let me tell ya, Salonsense is peddling some serious PEDs, and these things are giving salons an unfair sales advantage. If nobody else is gonna step up to do something about it, I will.
ist: It’s obvious you believe in your cause, but what kind of evidence do you have of any of this?
Chip: What? You think I came to the party empty-handed? Exhibit A is a little something I like to call Salonsense’s ‘little cheating kit of cheatery.’ I went undercover as a salon owner and picked up this kit, and it comes with some type of transmitter and a remote control device. And this kit only cost me $149, which means every salon in the country can get their hands on it!
ist: That looks like Salonsense’s new media player that allows salon professionals to display advertising content on their in-salon TV screens without having to use a computer. And, it’s a lot more affordable than the $998 salon owners used to pay for the computer-based system. Salon pros say it’s an excellent door opener that enhances their ability to close sales.
Chip: Enhances! You said it yourself. That’s exactly what they’re selling – Performance Enhancing Displays, and it’s not fair to all the salon owners out there that don’t have this highly illegal stuff.”
ist: Honestly Chip, we believe Salonsense TV is a point-of-sale system designed to assist salon staff with presenting product information to customers. The screen rotates through images and info about salon membership programs, tanning products and specials – if a client has a question about a specific lotion, the staff scan the bottle and an image, list of ingredients and selling points appear on the screen to explain it.
Chip: I can tell you don’t quite get where I’m coming from. I’ll be back with more evidence of their cheatery soon.
ist: How about you just call Salonsense yourself rather than doing all this extra digging? The number is 425.610.SSTV (7788).
