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Home Profiles In Focus

Sweet & Sexy™ Secret Reserve Diamond Bronzer Fountain of Youth … and Darkness

John P. Ribner by John P. Ribner
December 1, 2013
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The Fountain of Youth has been found, and it’s called Sweet & Sexy™ Secret Reserve Diamond Black Bronzer by Supre Tan!

Women come to your salon to develop dazzling dark tans, and it’s a bonus if they develop soft, younger-looking skin in the process. All this and more can be theirs with Sweet & Sexy™ Secret Reserve Diamond Black Bronzer, the latest tanning product from Supre Tan. Rich black bronzers are only the beginning of the tantalizing trademarked tanning technology this lotion contains, and it’s blended with Supre Tan’s new Fountain of Youth Formula that helps turn back time to leave women looking and feeling beautiful. In short, this is the perfect tanning product for any salon because it offers tanners so much.

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Sweet & Sexy™ Secret Reserve Diamond Black Bronzer is a bronzing lotion, as its name implies. The product is rich in Supre’s Ultra Dark Black Bronzers that promote deep color that continues to develop up to 12 hours after UV exposure, and lasts up to eight days. “It also contains our Diamond Dust and Tantalize™ Technology,” said Valeria Rousselle, Supre Tan Director of Marketing. “This hydrates the skin and captures light to produce a deeper, darker more natural-looking tan.”

Supre Tan discovered the Fountain of Youth – its proprietary Fountain of Youth Formula – when developing Secret Reserve Diamond Black Bronzer. “The formula contains Apple Stem Cells, which are the latest thing in the world of high-end cosmetics,” Rousselle explained. “They have an amazing ability to rejuvenate the skin and improve the appearance of fine lines and wrinkles.” Supre’s formula also features a blend of Caffeine, Sugar Cane and Coffee extracts to help skin appear more toned and youthful looking, while Sweet Rose, Gardenia and Passion Flower condition and hydrate to leave skin velvety soft and smooth.

“Sweet & Sexy™ is one of our most popular lines,” Rousselle said, “and our Pink Sugar fragrance is a big reason for this. Secret Reserve Diamond Black Bronzer features this light, sweet and subtle scent that women absolutely love. While enjoyable, it’s not overpowering; in other words, you wear this scent, it doesn’t wear you.”

Secret Reserve Diamond Black Bronzer comes in a 10.1-ounce bottle and has a suggested retail price of $75. The product comes in a fun black bottle with lots of bling, which Rousselle says makes it appealing to any female tanner who wants to look young, hot and dark. “Once they sample it and see how it makes them look and feel,” she added, “they’ll know that the results are priceless.”

Sweet & Sexy Secret Reserve Diamond Black Bronzer is available through Supre Tan’s U.S. and international distribution network. For more info about this or any of the company’s dynamic new products, call 800.825.7020, or visit supre.com.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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