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Home Columns Epic Sales

Take Me to My Happy Face

David McFarland by David McFarland
May 3, 2021
in Epic Sales
Reading Time: 3 mins read
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Think about the future and smile big … because if you’re making a mad face all the time, you’ll have frown lines. Wouldn’t you rather have smile-and-laugh lines? Or, how about NO lines?! Sure, we have apps for that, but can we really reduce the signs of aging on the face – our most precious asset – without using a Snapchat filter?

First, the bad news: sadly, when our moms told us as kids “keep making that face and it will stay that way,” it was a partially true statement, scientifically speaking. The face has 43 separate muscles which together are capable of making more than 10,000 unique and identifiable facial expressions. The majority of these muscles are controlled by the seventh cranial nerve (AKA the facial nerve) and unlike all of the other muscles in the body, facial muscles are directly attached to the skin and when they are used (such as frowning), the skin is pulled in a specific direction. Over the years, as this happens again and again, lines and creases start to form.

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With a little skincare knowledge and five powerful, natural anti-aging botanical oils, you can help your face look brighter, smoother and softer.

 

Now, the great news: with a little skincare knowledge and five powerful, natural, anti-aging botanical oils, you can help your facial skin look brighter, smoother and softer. These anti-aging oils can be your secret weapon to slow the natural aging process and even help reduce the lines and creases caused from making faces your whole life.

1. Argan Oil – Antioxidant

Deeply penetrating, it boosts skin elasticity, which makes it a valuable ingredient of anti-aging skincare and beauty products, especially for more mature skin. It helps maintain balanced hydration levels and when used as part of good skincare, it’s been shown to help other beneficial ingredients penetrate more effectively. It is non-comedogenic, which means it won’t clog pores.

2. Tea Tree Oil – Antimicrobial

Also called Melaleuca alternifolia oil, it comes from the leaves of the tree. When used in skincare, it provides excellent benefits attributed to its strong antiseptic and antibacterial properties. If you experience issues with mild to moderate acne, find products that contain tea tree oil. Studies show that it significantly reduces blemishes in patients with acne issues.

3. Grape Seed Oil – Good for sensitive skin & calming benefits

As its name suggests, grapeseed oil is obtained through extraction from the seeds of grapes (Vitis vinifera). High in linoleic acid, this botanical oil helps retain skin moisture, soothes by alleviating inflammation and reduces acne when applied topically. Due to its fatty acid composition, grapeseed oil is also lightweight, absorbs quickly and will not leave an oily or greasy feeling.

4. Rosehip Oil – Antioxidant & Anti-inflammatory

From the cold-pressed seeds of the dog rose plant (Rosa canina), it is an excellent skin care oil for several reasons. It has anti-inflammatory and antioxidant/anti-aging properties. Like grapeseed oil, rosehip oil is rich in skin-nourishing linoleic acid. It contains a high concentration of vitamin C, which makes it a potent topical ingredient in the treatment of photoaging (aging caused by UV overexposure). It also helps reduce hyperpigmentation (dark spots).

5. Lemon Grass Oil – Antimicrobial & natural insect repellent

This essential oil is not only just as aromatic as the plant (Cymbopogon flexuosus) from which it comes, it also offers several positive skincare benefits. Studies have confirmed its antimicrobial properties. For this reason, it is effective in the treatment of irritated or inflamed skin … and is also great as an insect repellent!

Stock up on beauty products with these oils, teach all your guests about their secret powers and then, watch those bottles fly off the shelves!

Happy Selling!

 

 

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David McFarland

David McFarland

David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.

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