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Home Profiles In Focus

The Ultimate Marketing Tool!

John P. Ribner by John P. Ribner
March 2, 2015
in In Focus
Reading Time: 3 mins read
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Drive Customers to Your Business with MySunFunFitness.com

Four Seasons Sales and Service has introduced the ultimate marketing tool … It’s called MySunFunFitness.com, and it’s revolutionizing the way salon owners market and promote their facilities!

Tanners across the country turn to the World Wide Web to locate salons near them and check out their specials and what they have to offer. The folks at Four Seasons have created a website that promotes tanning salons to the end-user in a fun, exciting and very engaging way. It’s called MySunFunFitness.com and at its most basic, this sun-oriented Web service allows customers to locate member salons simply by typing in a zip code; but this unique and dynamic Web program is FAR from basic! If your salon has not activated your free listing, chances are you will log on to the site by the time you’re done reading this!

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“What’s great about this website is that all salons can register for a Free General Listing – providing all business owners the opportunity to be part of the site and utilize the promotions to attract customers,” explained Jerry Deveney, Four Seasons VP of Business Development. “Salon owners no longer have to worry about not having enough money for marketing or not having an IT person; now, everyone can have their salon listed on this amazing new website simply by registering online. The entire process takes less than five minutes.”

The old saying “membership has its privileges” definitely applies to MySunFunFitness.com. “Everyone gets a Free General Listing. However, for a nominal $100 annual membership fee, business owners’ can choose to join Four Seasons Advantage Program. Perks of the FS Advantage Program include (a) a Welcome Back Pack stuffed with more than $500 in products that salons can use and sell immediately plus (b) immediate access to Four Seasons Business Central Support Program and (c) a Featured Listing on the site,” Deveney explained.

Created by the Four Seasons’ team, FS Business Central is the industry’s most comprehensive business and educational platform. This includes a Free Salon Business Analysis of their location or potential location as well as in-depth presentations on Marketing Techniques & Strategies, and Industry Revenue Statistics. Business Central has already helped thousands of salons to increase sales and profitability. A Featured Listing includes preferred positioning of the business on the MySunFunFitness locator page, a photo of the business, direct links to the salon’s website and a personalized business profile. “The FS Advantage Program is the best $100 you ever spent,” states Deveney.

“We update the site with new contests every month to keep tanners coming back to the MySunFunFitness and in-turn patronizing the salons,” Deveney adds. “The Grand Prize of 400,000 American Express Travel Points will be awarded this summer. Both salon owners and their salon guests are invited to enter for a chance to win this sweepstakes and plan their Dream Vacation!”

The instant success of this concept is merely the tip of one gigantic iceberg of marketing awesomeness. More than 400 salon owners have listed their facilities on MySunFunFitness.com since Four Seasons debuted the website in December 2014. Given its strong start, imagine where it will be in five … or even ten years from now. To get in on the ground floor of this amazing opportunity, call Four Seasons at 731.641.2343, or visit fstanning.com. ■

“After posting about the contest on my salon’s Facebook page, more than 30 of my tanners logged on to MySunFunFitness.com and voted my salon as their favorite, and one of them was chosen to win $100 store credit with us. I was very excited about all the attention the contest brought my salon and how excited my clients got, and I’m also very happy that the person who won was someone who hasn’t tanned with us in a while, so it will be great to see her again!”
January Liles, Owner
Texas Tan – Livingston, TX

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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