Wednesday, June 18, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home News Special Interest

Trained & Certified! Four Seasons Gets Sun Is Life®

John P. Ribner by John P. Ribner
November 1, 2012
in Special Interest
Reading Time: 3 mins read
0
0
SHARES
0
VIEWS
Share on FacebookShare on Tweeter

What happened when one of the largest tanning distribution companies participated in the industry’s newest training and certification program? More than 70 indoor tanning industry professionals achieved a new level of sophistication … and much more!

September was a busy time for the folks at Four Seasons Sales & Service.

You might also like

IST Industry Choice Awards Winners 2024

IST Industry Choice Awards Nominees 2024

IST Industry Choice Awards Winners 2023

During the month, 73 of its employees received Sun Is Life certification straight from the  source – Joe Schuster, Sun Is Life Director, and Vince Lorraine, ist Publisher/Program Creator, who both travelled to Paris, TN to conduct the training. Not only did the sessions help prepare Four Seasons’ sales staff to represent Sun Is Life to the company’s tanning salon clients, it gave many of the distribution professionals a deeper appreciation of the important educational aspects that all salon owners and staff should know. And to everyone who participated, the visit was a huge success!

Sun Is Life is ist Magazine’s training and certification program that was designed to address the needs of today’s new and veteran salon owners. Why, then, would the staff from one of the industry’s largest and most successful distribution companies get so much from it? “At Four Seasons, education and training is on the agenda every week,” said Ed Jerger, Four Seasons Executive Chairman. “In a fast-paced,ever-changing business environment, successful companies understand the need to have a well-informed staff, and Sun is Life is a fantastic program. In our continuous efforts to make our clients successful, we are now requiring everyone on our sales team to be certified.”

The staff at Four Seasons shared Ed Jerger’s enthusiasm for Sun Is Life Training, especially Dave Holtgrewe, Equipment Sales and Marketing. “I was so impressed with everything that Sun Is Life has to offer that I requested to become a certified trainer in the program,” said Dave. “Sun Is Life takes a lot of valuable information and streamlines it into a very concise and effective presentation that hits on all the major points that any tanning salon owner and their staff should know. I’m certain this will help salon pros be successful, and I’m looking forward to sharing it with them!” After becoming certified, Dave has been communicating with Joe Schuster to work out the necessary details.

As Four Seasons’ Quality Assurance Manager, Gideon Gielis doesn’t have much contact with salon owners. This didn’t stop him from eagerly participating in the Sun Is Life certification being offered at his place of employment, though. “About nine years ago, I received other industry training, but I wanted to try Sun Is Life to refresh my knowledge and see what it had to offer,” said Gideon. “After taking it, I was very impressed with Sun Is Life’s approach to training, particularly the attention given to the importance of not making medical claims about indoor tanning. I can see how this program will be very beneficial to tanning salon owners and staff.”

Sun Is Life Training and Certification was created by Vince Lorraine, who developed the program over a two-year period to offer an elite level of education for all salon owners. That a tanning distribution company with the size and magnitude of Four Seasons would see the value in this program is the proverbial “icing on the cake” for him. “We couldn’t be more pleased with Four Seasons’ sponsorship and participation in Sun Is Life!” Vince exclaimed. “It illustrates the level of commitment the company has to being the most-informed and knowledgeable they can be. It was truly an honor to visit the Four Seasons’ headquarters and personally train the dedicated staff, and I look forward to working with the rest of the team in the future.”

While the month of September concluded with more than 70 employees at Four Seasons’ headquarters getting Sun Is Life certification, the company’s involvement in the training program won’t stop there. “Everyone here has found Sun Is Life to be very valuable, and we plan to continue getting our entire sales team educated and certified,” said Four Seasons’ Melissa Gallion. “In the near future, we plan to have staff in our Springfield, IL and Greensboro, NC satellite offices take the courses, as well,and everyone is looking forward to it!”

IST Magazine’s Sun Is Life Training and Certification blends user-friendly technology with advanced training techniques for a completely new genre of Internet-enabled learning. The program is designed to change the way salon professionals deliver customer service, promote responsible and moderate tanning and exhibit professionalism. For more information, visit sunislifetraining.com.

Previous Post

Your Next Best-Seller! Devoted Creations' "99 Shades of Bronze"

Next Post

Continuing to Defend YOU

John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

Related Posts

IST Industry Choice Awards Winners 2024
Industry Choice Awards

IST Industry Choice Awards Winners 2024

by IST Magazine
December 2, 2024
November 2024 Digital Edition
Industry Choice Awards

IST Industry Choice Awards Nominees 2024

by IST Magazine
November 1, 2024
IST Industry Choice Awards Winners 2023
Industry Choice Awards

IST Industry Choice Awards Winners 2023

by IST Magazine
December 1, 2023
IST Industry Choice Awards Nominees 2023
Industry Choice Awards

IST Industry Choice Awards Nominees 2023

by IST Magazine
November 1, 2023
Special Interest

A Unique Journey

by Joe Schuster
January 4, 2021
Next Post

Continuing to Defend YOU

Recommended

IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover

April 2025 – IST Magazine Digital Edition

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Four Seasons National Tanning Expo
    A Sign of a Great 2024!

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover
Digital Edition

April 2025 – IST Magazine Digital Edition

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.