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Home Columns Monthly Motivation

What does FEAR mean to you and how do you face it?

Grant Cardone by Grant Cardone
April 1, 2021
in Monthly Motivation
Reading Time: 2 mins read
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Everyone feels fear … I do. You do. Everyone does. The only difference between us is how we react to it. I’ve always thought that fear has two meanings which sum up the two basic ways people deal with this unique and complicated emotional state.

• FEAR can mean: Forget Everything And Run

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• Or, it can mean: Face Everything And Rise

 

When you refuse to let fear control you, it becomes possible to do what you want as you pursue your passions, desires and goals.

 

 

Here’s the real key to overcoming fear and not letting it control you: not caring what people think of you. It’s about not wanting to impress anyone but yourself, having nothing to prove to anyone. When you refuse to let fear control you, it becomes possible to do what you want as you pursue your passions, desires and goals.

I’ve felt fear in all forms. I have even been afraid for my life as I was being pistol-whipped by a drug-dealing thug. Meanwhile, you’re afraid of what – that you’ll fail? That you’re not good enough? That you’ll look stupid? That people will laugh at you?

Been there. Done that. So what? People ain’t laughing at me anymore.

What would your life be like if you never gave in to fear? What would you be like as a person if fear didn’t have so much control over you?

Look, I get it. Fear is wired into us and it serves a purpose. It keeps us alert and ready to handle unforeseen situations. However, it does not necessarily exist simply to motivate you to run away. You all know the expression “fight or flight.” Both come from fear and since both are an option, I’ll choose “fight” every time. Why? Because I choose to. Because I can. Because what’s the worst that can happen?

If I fail, I try again. If someone says “no,” I keep asking until they say “yes.”

I know that last year caused people a lot of uncertainty and yes, fear. The media sure didn’t help. But the people who didn’t give into fear, like me and my 10X Team, instead of running away or pushing the panic button, created opportunities and actually succeeded. I’m not bragging when I say that we crushed it in 2020. I just want you to know that even in a time when fear is everywhere, it’s possible to succeed.

How is this possible? I can show you how when you join me at my next 10X Growth Conference (check grantcardone.com for info). Now, just so you know, I’m going to push you outside of your comfort zone. I will show you how to achieve goals you never thought possible.

I will make you realize that you’re capable of having so much MORE than you do right now if you learn to keep fear from holding you back.

Does the thought of starting something completely new and unknown scare you? Do you have doubts that you can really do this? Are you worried about failure? GOOD! Being scared is perfectly acceptable. Letting that feeling keep you from achieving your potential is NOT.

We all have to decide whether we are going to let fear win or say “ENOUGH!” Enough playing for peanuts. Enough settling for average. Enough living to please others. Enough allowing fear to determine the course of your life.

 

 

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Grant Cardone

Grant Cardone

Star of Discovery Channel’s “Undercover Billionaire,” Grant owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is world’s Top Crowdfunder, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including The 10X Rule, which led to establishing the 10X Global Movement and the 10X Growth Conference, now the world’s largest business and entrepreneur conference. The online Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million + following to give back via his Grant Cardone Foundation, a non-profit dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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