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Home Columns Eye to Eye

What’s your cause?

Brenda Fishbaugh by Brenda Fishbaugh
September 1, 2012
in Eye to Eye
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I believe that every business benefits by “giving back” to a cause they really believe in.

Wendy Jake, owner of Tiki Tan in South Bend, IN has a daughter in the military who has been deployed twice, and this is what inspired Wendy to support the local branch of St. Joseph Valley Blue Star Mothers. Tiki Tan supports our military by sending care packages overseas and to Walter Reed Hospital. They have a bin in their salon’s lobby to collect items for their annual “Shop for a Soldier” promotion and send a big shipment overseas every Thanksgiving. What a great cause!

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Charity DOES begin at home. Anytime Sun of Allentown, PA raises money to fund autism research, as the owners’ son is autistic. The whole salon participates in a fundraising walk to support “Autism Speaks”. Autism is also the chosen charity of Molto Bella Tanning in Pittsburgh, PA. Owners Nichole Valiquette and Kayley Peterman sponsor an annual fundraising dance for Gethin, a friend’s autistic son who needs a safety dog to watch him, as he has no understanding of safety. What a difference Molto Bella can make in one family’s life!

Sun Kissed by Brenda of Gainsville, TX supports the well-loved charity, Relay For Life, a nationwide event to benefit the American Cancer Society. Salon owner, Brenda Wooley, says, “I chose Relay For Life because I have a close friend who has stage 4 melanoma, as well as many other clients who have battled, or are battling cancer of one form or another. ‘Relay’ is close to my heart because I can’t go through the treatments, I can’t wear the scars, I can’t make it better – but I can walk. So, my team and I raise money and we walk all night in support of those who are fighting, who have fought. In memory of those who’ve lost their battles and in celebration of those who’ve won their battles. I walk because we never know if it will be our loved ones or ourselves.”

Do you think your salon can’t make a difference? Sun Kissed raised $7,739 with a spray-tan-a-thon. Over all, their team raised over $18,000!

Tandulgence Tanning Salon of Ashburn, VA supports Journey 4 A Cure. Their mission is to enhance the lives of children and families currently battling cancer while increasing awareness about the realities of pediatric cancer. J4AC began when a local area resident’s seven-month-old son, Declan, was diagnosed with cancer and passed away a few days before his first birthday. So, his family was determined to raise awareness of this horrible disease that has taken lives of so many young children. “We have an annual toy drive at the salon around the holidays and deliver the toys we collect to the pediatric oncology units of local hospitals,” explained Manager, Joe Antinozzi.

Shirley Marshall, co-owner of Golden Tans in Wheatfeld, IN is participating in an Alzheimer’s Walk. She was asked to walk last year with a friend whose mother is in a nursing home and suffers from this dreaded disease. Inspired by last year’s walk, Shirley is the Team Captain this year!

If you regularly read this column, you probably know I’m an animal advocate, so I had to share this next salon’s charity efforts! Stephanie Sarvis Tickel, of Angel’s Summer Tans, in Columbia, SC collects and donates money to support homeless animals in her area. To raise additional money, the salon offers free or discounted tanning sessions.

Finally, here’s the latest from my company: look for Eye Pro’s endangered animal fundraiser, offering leopard print eyewear, with $1 per pack donated to the Clouded Leopard Project to help protect these very rare, Asian cats.

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Brenda Fishbaugh

Brenda Fishbaugh

President of Eye Pro, Brenda has spent more than two decades in the industry building Eye Pro, Inc., maker of the world-leading Wink-Ease disposable eyewear. Her background includes everything from a marketing & management degree from Indiana University, to a commercial pilot’s license, scuba diving and studying healing and massage. In addition to ensuring every indoor tanner wears eye protection, her passions include protecting endangered animals.

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