Friday, June 13, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Columns Epic Sales

“Where Focus Goes Energy Flows”

J.R. Homer by J.R. Homer
April 1, 2025
in Epic Sales, Salon Pros Say ...
Reading Time: 3 mins read
0
When focus flows, energy goes
0
SHARES
5
VIEWS
Share on FacebookShare on Tweeter

The concept sounds simple, and it really is. And yet, it applies to your life, your relationships, your health, and your business. Happy People focus on happy things not depressing things or things that make you upset.  

It’s such a simple rule, but putting it into practice can be hard. After all, life happens. When it happens, it’s not always good stuff. Bad things happen, and how you react to that can make or break your ability to create a better life for yourself.

You might also like

Planning For Trouble With Merchant Advances

Warren Buffett Hates EBITDA. Here’s Why You Should Too

Take Your Salon To The Next Level By Focusing On Being A Commission Coach

The 5-Minute Rule

Let’s talk about a simple yet effective rule I’ve learned to live by. One of the best pieces of advice I ever got is the 5 Minute Rule.  If something bad happens, you have five minutes to kick, scream, and cry about it. 

Then after you get it out of your system, you move on and start focusing on the solution instead of the problem. It’s normal to be upset, but if you focus too much on the problem, that problem will expand more than it will contract.

Focus Where You Want Your Energy

Think about it. Couples in healthy relationships focus on making each other feel appreciated and loved. Disgruntled couples focus on what they don’t like about their significant other.  Healthy people focus on exercising, supplements, proper sleep habits, and healthy eating.  Unhealthy people focus on fast food, desserts, and being couch potatoes.  

Think about what it takes to be a Champion Salon Owner. They focus on the opportunities to improve their business.  Bad salon owners focus on the challenges that arise from running a small business. 

If you focus on growing your EFTs, you will start to find countless ways on how to improve your presentation and close rate. If you focus on growing your LPPA (Lotion Per Person average), you will start to find numerous ways to increase your lotions’ sales.

If you focus on growing your Red Light business, you will start to find more and more ways to grow your Red Light business.  Same goes for the spray portion of your business. Think about growth!

If you focus on annoying customers, then you will find more annoying customers. If you focus on headache employees, then you will find more and more employees who cause you aggravation.  

If you focus on having a great team of employees, then you will start to find more and more great team members. You naturally become more productive and grateful when you see the upsides of life. 

But Focus On Something

Did you ever meet someone who was a ball of talent, but could focus enough to tie their own shoes? That’s just as big of an issue as focusing on the wrong thing. Bad salon owners often do unfocused tasks or just focus on the ugliest, bleakest part of their lives. 

This also can be seen as a lack of focus or focusing on things that in the large scope of things aren’t very important or don’t bring much productivity to your business. For example, a salon owner who’s struggling with training one particular new hire might end up thinking of 50 different ways to admonish, train and deal with their hire. 

The thing is, this same salon owner might have a bunch of rockstar salon attendants already on the team. What makes a Champion Salon Owner is their ability to control their focus through good times and bad.  

What also makes a champion a champion is the ability to acknowledge and then focus on improving weaknesses. But you can’t do all that without having focus on the right things. Focus on being a Champion Salon Owner.

Tags: managementmarketingtanning salon
Previous Post

The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

Next Post

Letter From The Publisher – April 2025

J.R. Homer

J.R. Homer

J.R. “The People’s Champ” Homer is the creator/owner of InstaTAN, Namaste Natural Skincare, Island Lover Skincare, Level Tan and The Level Family. He is the creator/admin for the “Tanning Studio Forum” and “Used Tanning Equipment Auction” FB groups. A husband and father of two, Homer was Linebacker of the Decade for Brentwood (PA) High School, an undefeated amateur boxer, and is currently a purple belt in Jiu Jitsu via Steel City Martial Arts.

Related Posts

credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

by Denis Urkevich
April 7, 2025
The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success
Salon Pros Say ...

Warren Buffett Hates EBITDA. Here’s Why You Should Too

by Dr. Jim Schleckser
March 18, 2025
great boss teaching
Epic Sales

Take Your Salon To The Next Level By Focusing On Being A Commission Coach

by J.R. Homer
March 17, 2025
jchizhe / stock.adobe.com
Let's Talk Promotions

Keep It Simple Sales – K.I.S.S.

by Samantha Neely
March 17, 2025
makeup counter
Epic Sales

To Snob Or Not To Snob?

by Ossiana Tepfenhart
February 17, 2025
Next Post

Letter From The Publisher - April 2025

Recommended

IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover

April 2025 – IST Magazine Digital Edition

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Four Seasons National Tanning Expo
    A Sign of a Great 2024!

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover
Digital Edition

April 2025 – IST Magazine Digital Edition

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.