It’s no secret that when it comes to the operation of your business, your salon management software program is one of your most vital tools; the “brains” of your organization, if you will. So, isn’t it important that your software is working for you? From the heart of busy season to the slower times of year, having a system that handles your needs is crucial.
Now is the perfect time to ramp up and start preparing your marketing plan for next year. Picture this: you begin evaluating the new options that have recently become available in the latest and greatest version of your software program. You realize that you now have the ability to charge a supplemental fee to all of your monthly recurring EFT members … Bingo! You make the decision to implement this fee to help maintain your tanning facility, and will apply the fee annually, in a month during slow season. Next, you discover the option to configure a “happy hour” promotion, and think to yourself, What a great way to increase traffic during slower times of the day by offering a discount off of all product purchases and tanning sessions!
These new program enhancements are likely the result of suggestions posed to your software provider by fellow tanning salon owners. The tanning industry is forever changing; we know this all too well. From the excise Tan Tax to new governmental regulations; you just never know what might be next. For your business to remain lucrative in our industry, you not only need to adapt to the changing times, but also have to regularly augment your business model. This is imperative, not only in an effort to retain existing members, but also to gain new clientele.
Perhaps you’ve come up with an ingenious and innovative promotional idea that you are certain will not only benefit your business, but will also be of benefit to all salon owners? Anything that will promote the growth of the tanning industry overall is a win-win, right?
Partnering with a software provider that listens to you, and even encourages you to submit your ideas for new features and functionality is invaluable. After all, you know best what your business needs are. Wouldn’t it be nice to have the ability to go to a website and quickly and easily provide feedback on your enhancement suggestion?
A software company that goes to the extent of enlisting details on how you envision the change being implemented, and how it will benefit you, shows that they are truly listening. They may even request feedback from you if the functionality is developed and engage you in the user acceptance testing to ensure that the final product is truly in line with your suggestion for enhancement.
A dynamic software provider will add new features based on market trends and customer feedback in order to stay aligned with their clients’ needs. You are your biggest advocate, so make sure that your voice is heard!
