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As this year’s busy season is behind us, now is a great time to take a look at your marketing strategies, not only to entice your existing customers to come back through your doors during the summer months, but also to obtain new customers.
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Although print or media advertising can be effective, it’s important to take a look at marketing options that offer an affordable and quick way to reach customers, such as with email marketing.
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When using an integration with your current software and a recognized leader in email marketing, the possibilities are endless for driving business in new ways.
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The most valuable resource in your toolbox is your client database, so make sure that your staff is capturing email addresses for new customers, and regularly obtaining updated email addresses for your current customers.
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If you have the ability to build different distribution lists within your Point of Sale system based on specified criteria, you can fine tune who you are targeting. Marketing to new customers as well as focusing communication with existing customers based upon birthdays, membership status and age range will prove to be powerful. Additionally, filtering your customers based on history such as the amount of money spent, date of last visit, or product and service purchases can produce favorable returns when it comes to email marketing.
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So, what’s the next step after you’ve created your lists? Upload these client lists to an online marketing company that is integrated with your Point of Sale system and build attractive and compelling email campaigns to send to each list type!
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Using an email marketing company will allow you to track your success in real-time – you can see who is opening, clicking and sharing your emails. Contact management is also handled automatically for you when it comes to unsubscribes, bounces and inactive emails.
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The ultimate goal of marketing is to entice your customers to take action and to do so quickly. Targeting customers via email with promotions based on purchase history, as an example, is an easy way to achieve this goal. Not only does email marketing drive revenue at a low cost, it is measurable. With measurability, campaigns can also be easily adjusted based upon prior results.
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Email marketing also allows you to keep up in our fast-paced world as your promotions are virtually accessible from anywhere when optimized for both desktop and mobile devices. With the convenience that this mobility brings, not only can your current subscribers take advantage of your offerings immediately, they can also easily share them with their friends and family, potentially resulting in new revenue for you.
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Bottom line: don’t underestimate the power of having a software program that offers integration with an email marketing company. Also, remember to track how your customers have heard about you when inserting new clients at Point of Sale, as chances are you will see an apparent return on your investment when it comes to email marketing!
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Don’t underestimate the power of a software program that offers inte-gration with an email marketing company.
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