For over 20 years, Scott Eggers, New Sunshine Regional Sales Manager, has worked directly with salon staff on the front lines of their job, helping them become more confident, professional and successful. He has also worked with salon owners to maximize their profitability, from marketing advice to display ideas to hiring and training the best staff possible.
It’s December … new products have hit the shelves and your customers are starting to visit your salon more and...
Now that school is back in session (and has been for a while in most of the country), it’s time...
There’s a commercial for a large office supply store that airs in the fall featuring the Christmas song, “It’s the...
In the indoor tanning industry, pretty much everyone has the same feeling about the hiring and training process: it’s a...
Welcome to summer! Or, as we refer to it in the indoor tanning world, off-season. Maintaining good customer relations is...
We all love to be busy, especially in sales. Busy usually equals money, or at least opportunity. That being said,...
One question I always ask of attendees at a sales training, regardless if it is “Selling 101” or “Advanced Selling,”...
We’ve all heard that one of the most important ways to grow a small business is through loyal clients, and...
Your salon guests are your lifeblood. They are the reason you have a job. They keep your lights on, pay...
For salons in most parts of the U.S., tanning season is just around the corner (and in some parts, it...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.