Indianapolis, IN – In early July, California Tan® sponsored a pool party at TAO Beach day club located at the luxurious Venetian Resort Hotel Casino on the famous Las Vegas strip. The brand took over a cabana and filled it with everything California Tan.
With over 1,500 people in attendance, the event was an excellent opportunity to promote all the products California Tan® has to offer – tanning, sunless and SPF. Brand representatives interacted with attendees, educating them on the brand and allowed them to try the products. Under the hot Las Vegas sunshine, the premium sunscreen products were a big hit.
As people visited the cabana, they received California Tan product samples and branded sunglasses, cups and luggage tags. It was obvious that the brand made a statement at the club that day, as California Tan® was everywhere.
“The cabana takeover at TAO Beach was an amazing marketing opportunity to build awareness for our brand through interacting and engaging with the right audience,” California Tan® Brand Manager, Lena Lindemann said. “Connecting with the end consumer through event marketing really helps make lasting impressions.”
For more info, call Lena Lindemann at 317. 290.8982 ext. 4204 or email lena.lindemann@newsunshinellc.com.
