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When you grab your morning coffee at your favorite coffee shop, do you pay with cash? I’m willing to bet money that you usually pull out the plastic. I’m guessing that the same probably goes for your customers, as well, even for smaller purchases such as eyewear or a bottle of water.
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Accepting credit cards as a form of payment at your salon is imperative, and how you process them is vital to your business.
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If you’re still using an external terminal or one of the old imprinters to process credit card payments, you may want to consider boosting your business efficiencies with a payment processing technology that is integrated with your point of sale system.
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The processing of credit cards is faster than that of cash or a check. Not only that, the automation that is provided through integrated processing will surely save you money. Envision removing an element of human error by eliminating a manual procedure. You will no longer have to expend the extra effort of closely monitoring and tracking transactions processed or to reconcile balances between two separate and unintegrated systems.
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In addition to saving money, streamlining your operations usually results in a better customer experience, as well. If you haven’t already done so, implementing an integrated solution for credit card processing is one easy way to help achieve this goal for a variety of reasons.
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First and foremost, in today’s world, security is a huge priority for customers and they will take comfort (and likely appreciate) that you have taken measures to protect their card data. If your solution is EMV-ready and incorporates encryption and tokenization, you will improve customer confidence and retention rates, as you will eliminate the fear that they may have had in the past of that paper imprint making its way into the wrong hands.
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A tokenized solution also opens up doors for scheduled recurring billing of EFT memberships, as the credit card info is replaced with a token or series of numbers and characters allowing you to securely bill your customers each month. Additionally, an integrated solution with tokenization also allows for another convenience that you can extend to your customers – the option to charge items to their card on file. It will no longer be necessary for these customers to bring their handbag or wallet with them each time they visit, resulting in the ease of purchases like equipment upgrades or lotions!
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If you offer EFT memberships, do your customers often forget to update you on changes like a new card expiration date? If you have an integrated payment processing solution, you may also have access to other beneficial features such as an account updater that will attempt to obtain updated card info from the credit card processor. Just think of the time that this will save you in terms of trying to reach these customers for updated card info, especially if they haven’t visited your salon in a while. Utilizing such a function will also show immediate positive results when it comes to the number of declines in your monthly EFT batch.
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If you’re not already using payment processing technology that is integrated with your POS system, don’t wait any longer to take your business to the next level! Not only will your business reap the benefits, but your customers will also enjoy the ease of making purchases in a highly secure manner.
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Accepting credit cards as a form of payment at your salon is imperative, and how you process them is vital to your business.
