Dear Readers,
[gap height=”15″]
I’m sure you’re all making your list of resolutions – if you’re like me, it includes changes and updates to my salon business model … even after 39 years! As always, your IST Magazine is loaded with expert advice for making that happen, including another installment of Jerry Deveney’s article series “Keys to Salon Business Success”. This month, his focus is on lotion sales – a BIG chunk of annual gross sales for the typical U.S. tanning business. If product sales at your salon could be better, be sure to check out this article.
[gap height=”15″]
The industry buzz tells me that salon operators are energized and excited about the upcoming season, investing in new equipment to enhance the customer experience at their facilities. Of course, most salons generate up to 70% of their revenue between January and June, so you need to be ready to maximize sales on every level. Jerry D. offers “Gear Up for a Super Season” with tips and formulas that can help you kick off the season and meet your sales goals.
[gap height=”15″]
Getting your team ready to succeed at offering the optimal customer experience is the key to making those all-important sales. You can start today with Sun is Life® Training and elevate your staff’s level of professionalism and confidence. And, salons that complete our training program are eligible to be highlighted in our “Salon of Distinction” feature – free publicity in a national magazine! Knowledge is power and Sun is Life is the real deal!
[gap height=”15″]
Finally, our industry family recently lost a long-time member – Michigan salon operator, Dennis McCormick, owner of the Malibu Tan chain for 20 years. The tan biz really is a small community of good, hardworking people and he was considered one of the best. Joe Schuster collected comments about Dennis from some fellow tanning professionals for a tribute.
[gap height=”15″]
As we charge into 2019, I wish you a prosperous New Year!
[gap height=”15″]
Thanks for reading,
[gap height=”15″][gap height=”15″]
