What is a press release, anyway? It’s an article distributed to media outlets like local newspapers, news stations and any other media that informs the public and portrays you, your services or your company in a positive light. Press releases are a vital piece of an overall marketing plan, because they put your salon in the local spotlight and cost a staggering… $0 dollars.
For a press release to be effective, it must be newsworthy. There are hundreds, if not thousands, of businesses in your area; what makes your tanning salon special? Why would an editor or journalist allot space in a publication to announce it?
Press releases are a vital, FREE piece of an overall marketing plan.
Here are some real life examples of newsworthy actions from salons around the country that were the basis of effective and successful press releases in the past:
- Use your salon as a platform for a local charity effort.
- Announce your salon’s sponsorship of local or community events.
- Share news about volunteer work offered by you and your team
- Use your salon as a platform for efforts to make your community a better, safer place to live.
- Share uplifting or inspiring personal success stories about you, your staff or your salon guests.
The press release to the right is a great example of a newsworthy event that received coverage by several local media outlets.
