Dear Readers,
In my first letter of 2014, I was filled with positive energy about the upcoming season for the tanning business. I have to say that while last year didn’t quite live up to my expectations for significant change in the right direction, I am still very encouraged about the future of our industry.
One reason for my “sunny” outlook is the very productive meeting of the ITA Board last month. Big news: The meeting resulted in the decision to host a national-level trade event in the fall (date and location TBA), the proceeds of which will be used to support the industry – YOUR industry. This is very exciting! The last ITA World Expo was held in 2008, and you can be sure that the 2015 event will offer everything a tanning trade-show should be – every major manufacturer, distribution company and related service provider under one gigantic roof, plus the very best educational opportunities and of course, great parties and much more. It’s a sign of good things to come … look for all the details in upcoming issues of ist Magazine.
Even after 18 years of producing this magazine, it’s always gratifying to hear that we are still providing a valuable source of information for members of the tanning community. In this issue is our annual Buyers Guide. I’ve walked into salons all over the country and found this special issue on their counters all year long, being used as a resource. So, while you’re enjoying all of our other great content, you can get a quick look at what’s new from your favorite manufacturers and find new products you’ll want to check into. Thanks to all who chose to take advantage of this free service and provided their product info. And, I applaud my team for making it happen!
My team often hears me say “Make it Happen” when it comes to new and challenging projects. Most of us make ambitious resolutions for the New Year to make changes in our lives that will bring positive results. I guess I’ll end this letter by saying that if you make a resolution to grow your business and succeed, you have to be the one to make it happen. We are here to help. Be sure to read the Cover Story “The Blueprint for Success: Survive &Thrive in 2015.”
Let us know what you’d like to see in your monthly ist Magazine … and we’ll make it happen!
Thanks for reading,
