The Future of Sunless Tanning is Brighter Than Ever
ALEXANDRIA, TN – As tanning professionals across the country continue through the 2016 busy season, two of the biggest companies in the sunless tanning industry have joined forces. Sunless Inc., owned by The Riverside Company, has acquired Norvell Skin Solutions, LLC, effective April 29, 2016.
“The acquisition of Norvell establishes Sunless, Inc. as the undisputed international market leader in the sunless tanning segment of the beauty industry,” said Sunless, Inc. CEO Peter van Niekerk. “The two businesses perfectly complement each other, as Norvell is the leader in professionally-applied spray tanning systems and enjoys a strong position in skin care with the Dancing with the Stars by Norvell Sunless Collection, and Sunless, Inc. is the leader in automated spray-tanning systems and premium self-tanning products under the VersaSpa® and Mystic Tan® brands.”
“This has been our family’s life and work for 39 years,” shared Rick Norvell, President of Norvell Skin Solutions, LLC. “We appreciate and have the utmost respect for the die-hard loyalists to the Norvell brands who have put us on the map and helped us become the leaders we are today. We are very excited about the new opportunities and innovations this combined company will offer our customers. Sunless, Inc. and its principals are the only team I would entrust with the brand that bears our family name. They have given their firm commitment to continue the legacy of quality products, education and service that customers and consumers have come to expect from Norvell.”
According to van Niekerk, “The customer benefits are compelling: the new organization offers our customers the very best in sunless tanning and related beauty products, drawing on the top skills and technology in formulation development, equipment design, manufacturing, branding and marketing. And the combined entity has the financial resources and ambition to drive exciting innovation and revenue growth in the self-tanner segment of the beauty market, across multiple channels and markets.”
The Norvell and Sunless, Inc. organizations remain focused on supporting and serving their respective brands and customers, while the company reviews how to optimize integration of the business. All customer contacts remain as they were prior to the acquisition.
“Rick Norvell will continue to lead the Norvell business, as a member of the Sunless, Inc. leadership team,” assures van Niekerk. “All key members of the Norvell family will also continue in their roles. We understand that Norvell is more than a brand to the sunless tanning industry.”
Please contact your current Sunless, Inc. and Norvell business representative with any questions, or visit SunlessInc.com. ν
ABOUT SUNLESS, INC.
Sunless, Inc. is the industry leader in premium UV-free tanning products, marketed under the Mystic Tan®, Norvell®, VersaSpa® and Dancing with the Stars by Norvell brands. Products are distributed worldwide, in the professional and beauty channels. The company operates from Cleveland, OH and Nashville, TN. Sunless, Inc. is owned by the private equity firm, The Riverside Company.
ABOUT THE RIVERSIDE COMPANY:
The Riverside Company is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 410 transactions. The firm’s international portfolio includes more than 80 companies.
