[gap height=”15″]Dear Readers,
[gap height=”15″]A lot has already changed in our country since the election of President Trump! The stock market has risen, jobs are on a solid path of growth and stability, both business and consumer confidence are high, and the best thing of all is that numbers at my salon chain are up for the first time in six years. I know that members of the tanning community are waiting for replacement of Obamacare and an end to the unwarranted and burdensome 10% Tan Tax. Be sure to read this month’s ITA update by Executive Director John Overstreet for insight on this issue.
[gap height=”15″]We feel it’s important to keep you up to date on other industry matters, like the under-18 tan bans. Joe Schuster offers an update this month with input from leaders of our two industry associations. Be sure to check that out on p. 18. For our cover story on salon software, Joe caught up with the top dogs at Helios, Nichesoft, SunLync and Tan-Link. Software is such an important business tool – check it out. And Jerry Deveney’s piece, “Mining Your Own Business” offers advice on using your existing database to market your business and maximize sales opportunities – especially helpful during the slower season.
[gap height=”15″]As with every issue of IST – the industry’s leading magazine and training company – it’s jam-packed with info to help you work smarter. This month’s wide variety of topics includes employee retention, time management, and goal-setting, as well as the benefits of permission marketing and the importance of watching your daily numbers. Great stuff by our extensive group of knowledgeable contributors!
[gap height=”15″]If you’re a salon operator, I hope you’re experiencing the upswing in your business that I am. I talk to hundreds of customers every month, and I can assure you that their confidence is on the rise. Ride the upswing! It’s a great time to invest in your business – training your team should be at the top of your list. Sun is Life® Training & Certification has prepared thousands of salons and their staff for this busy season. Sun is Life is so easy and affordable! Just $99 gets you an entire year’s worth of training for your team. There is NO excuse not to equip everyone who stands behind your counter with the tools they need to help you run a professional business. And, the facilities highlighted in our Salon of Distinction feature are all trained by Sun is Life – you could be next … make it happen!
[gap height=”15″]Thanks for reading
