Although not the beginning of a new year, the spring season is always welcomed with open arms, especially for those of us that live in areas where the winter months can be long and dreary. Spring is a time to shed our winter coats and layers, and trade our boots in for flip flops. It’s the time of year where spirits are lifted and we look forward to a refreshing new start.
Even if your core business is UV tanning you’ve likely diversified your product and service offerings over time. Now is the perfect time to promote these additional offerings, as your customers’ calendars are likely filling up quickly with the many events that springtime brings; and let’s not forget that it’s crunch time to become swimsuit-ready for summer!
Love is in the air! Some of your customers might be taking the plunge this spring and getting married. If they aren’t getting hitched themselves, they very well may be standing up in a wedding or surely have an invite to one or two. Having a great tan is of utmost importance for springtime occasions such as a wedding, but so is having sparkly white teeth, defined eyebrows, polished toes, and a slim figure to name a few. If you offer the types of products and services in your salon that will help customers achieve these results, make sure that your software program can help you to promote and manage these ancillary items.
For instance, you might consider offering group packages for wedding parties, as an example, as it is a great way to entice someone who may not have previously patronized your business to take advantage of a service such as a sunless or custom airbrush session for the first time. You should be able to incorporate a package that can be shared amongst a group of people, where additional products and/or services can be combined in the offering. An imperative aspect of this type of package is ensuring that you are able to electronically capture all of the participants’ demographic information and marketing preferences if they are willing to share.
If you offer services that are performed by skilled technicians, an electronic appointment book in conjunction with an employee scheduling feature will be extremely helpful at this time of year to ensure that you are not overbooking or over extending your staff. This type of feature will also allow your customers the ability to schedule a date and time with a technician of their choice.
You will want to ensure that your salon management program includes the ability to check a customer in for a service such as a massage or a similar type of offering. If a customer has an active package for a supplemental service, your system should automatically deduct a session from the active package, even if the service does not require a piece of equipment connected through a timer management system. If you’ve diversified your menu in order to complement your UV services, you will also want to confirm that you can configure these offerings so that the excise tan tax is not applied.
Springtime is such an invigorating time of year! You can help others to prepare for exciting upcoming events, and what better time than now to begin promoting all of your products and services!
What better time than now to begin promoting all of your products and services!
