What’s the best way for a salon to capture the attention – and disposable income – of young, hip tanners? By marketing products and services directly to this demographic. With its new Salon Stream program, New Sunshine can help salon owners do that!
When it comes to advertising, the tanning industry often ignores its most important members – the tanners. Instead, nearly all of the marketing that’s done is business-to-business, leaving the entire burden of educating tanners in the collective lap of salon professionals. This has not gone unnoticed by New Sunshine, and the company’s innovative minds addressed this disparity with the creation of Salon Stream TV. This revolutionary, Web-based program allows salon owners to advertise their tanning products, memberships and spa services directly to a “captive audience” – the tanners in their lobbies.
Salon Stream is an Internet-based TV channel that plays thousands of music videos and movie trailers in a salon’s lobby. Interspersed throughout this content are advertisements for New Sunshine’s many tanning products, as well as custom-made commercials for a salon’s memberships and service offerings. “The development of this product stems from the concept of ‘magnetic marketing,’” said Rob Cochrane, Helios President. “By placing products within the context of pop culture, it takes advertising out of the realm of being a distraction and seamlessly blends it within a context to which the target demographic – females 18-25 years old – can easily relate. It’s a very compelling way to build a brand!”
To create Salon Stream, New Sunshine teamed with Roku, a Saratoga, CA-based consumer electronics company that specializes in producing media receivers that allow Internet streaming. The service costs $49.99 per month and comes with more than 20,000 music videos and movie trailers, as well as informative videos on all New Sunshine tanning products. Salon owners looking to add custom-made videos can do so through Helios at affordable rates, says Cochrane. “This service can be streamed on a TV or computer monitor, but the most popular application is a flat-screen panel TV,” he said. “One of the 17 salon owners Beta-testing it worked out an arrangement with a local hair and nail salon to run its commercial on the tanning salon’s network. This helped cross-promote the businesses while also paying for the salon owner’s monthly subscription!”
It’s time for the tanning industry to start reaching out to the end user – the tanner – and New Sunshine’s innovative Salon Stream system makes that possible. For more info on this dynamic, new marketing and promotional tool, call 888.936.5160.
