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Trust the Expert!Supra Technologies

John P. Ribner by John P. Ribner
September 2, 2014
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Performance, quality and expertise – these merits define Supra Technologies’ precision sunlamp products and the company itself.

Salon owners can always trust they’re getting the very best from Supra Technologies. From day one, the company has placed its focus on product quality, because only a quality sunlamp can deliver the performance and longevity upon which salon owners depend. Led by tanning industry icon Leif Vasström, who has 37 years’ experience as a sunlamp innovator, Supra specializes in high-pressure quartz sunlamps and low-pressure models with a reputation for superior German engineering and manufacturing. The result is performance and longevity from a well-rounded company that provides salon pros with the products and knowledge they need to succeed.

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When it comes to high-pressure sunlamps, salon owners can trust they’re getting the very best from Supra Technologies. The company offers 29 different high-pressure models in six wattages – 250, 400, 600, 800, 1,000 and 2,000 – with eight different socket configurations, some of which are only available from Supra. The company also carries several lamps for equipment manufacturers from Italy and Germany that are no longer in business. Said Supra Principal Leif Vasström, “Because of our long-standing partnership with Radium and LightTech, we have been able to keep about 50,000 quartz lamps in stock and ready for immediate shipment. We market our products honestly and ethically, particularly when it comes to the wattages, what they will deliver to the tanner and for how long. The approach has earned us a good reputation with our distributors and salon owners, and we’re always willing to educate them about this lamp category.” As means of a customer testimonial, Leif points to the fact that Supra is the six-time consecutive winner of ist Magazine’s Industry Choice Award for Favorite High-Pressure Sunlamp.

While the folks at Supra are considered the industry’s experts in high-pressure tanning technology, the company also offers low-pressure fluorescent sunlamps. Supra’s Filtered SunLight® collection is a ten-product line that includes 100W, 140W, 160W and 200W bi-pin models, as well as three 100W RDC Hi-Tan variations. “These lamps continue to serve the needs of salon owners who demand quality, longevity and superior bronzing ability from all of their sunlamps,” Leif said.

Since Leif’s time in the tanning industry began as a salon owner – he started The Midnight Sun salon chain in 1978 and Solar Planet in 1993 – he has a special affinity for salon owners. This allows him to educate them on all things indoor tanning, starting with the somewhat complicated and technical aspects of high-pressure quartz lamps. As he explained, “Having been involved with the design of tanning equipment and lamps for so many years gives me some insight in the complexities of these subjects while having been a salon owner allows me to explain in a way that’s important to their needs. I explain how the perfect integration of filter glasses, reflectors, and ventilation translate into a comfortable and pleasurable experience for the tanner.” Leif regularly dispenses his sunlamp wisdom on TanToday.com, the popular online tanning discussion board he purchased three years ago. “It remains the place where salon owners can go for the most up-to-date information,” he added.

Tanning professionals looking for top-quality sunlamps that deliver amazing results should turn to Supra Technologies. The company is already a favorite among many original equipment manufacturers, tanning product distributors and discerning salon operators. To put Supra’s superior sunlamps and product knowledge to work in your salon, call 800.959.1255 or visit suprabrands.com.

 

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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