Dear Readers,
[gap height=”15″]
If you want to know why IST Magazine is our industry’s number No. 1 trade publication, it’s simple: great content. Every issue offers articles to help you move your business forward and work smarter, plus our regular industry contributors who take the time to share their expertise. Nearly 80% of the tanning industry’s print advertising dollars are spent with IST, because those companies know that this is a valuable and WELL-READ publication. In my opinion, this tells me that the industry supports what we do and have done since 1997.
[gap height=”15″]
I have always had a vested interest in the success and growth of the tanning business. IST Magazine invested more than $400,000 to create the Sun is Life® Training & Certification – the industry’s leading online and classroom program. It has recently been updated with complete voice-over to enhance information retention. This program was designed to improve the way salon operators interact with their guests, and to give your staff the tools to be educated advocates for our business. It’s more important than ever! You may have noticed it “barked” on the cover – you can now certify your staff (up to ten) for only $99 per year. Check out for details and make this valuable investment in your business today.
[gap height=”15″]
One of Sun is Life’s Diamond Sponsors is Devoted Creations, celebrating 15 years as a top lotion maker. I remember the day they made their industry debut. I met Lewis Henry at their corporate offices to talk about their product launch – he stated that it would rival anything that was currently on salon shelves, and it quickly became a leading brand. Lewis has always believed in “go big, or go home!” He decided to become a premier sponsor of IST’s famous Solar Seminar, then became our largest advertiser – again, going big. If you’re in the tan biz, you’ve heard of Devoted Creations. Congrats to Lewis, Santo, Lisa and the whole team! I’ve become good friends with the people at DC and we’re happy to feature a profile of the company in honor of their milestone.
[gap height=”15″]
Longevity in the tanning industry is still attainable! As you can see from Jerry Deveney’s story, salon operators like Onyi Odunukwe of Glo Tanning Centers are reinvesting in the business in a big way.
[gap height=”15″]
The tanning industry is alive and well … hope you’re winding down a great busy season!
[gap height=”15″]
[gap height=”15″]
