As you approach the busiest time of year for your business, the customer service that you and your staff deliver to your clients is more important than ever. Have you given any extra thought as to how you can enhance the service provided in your salon this season?
[gap height=”15″]
Providing exceptional customer service requires much more than employing an experienced team. Believe it or not, the use of technology can be a vital tool in ensuring that the service received by your clients is top-notch.
[gap height=”15″]
Who doesn’t love to hear the sound of their own name? I’m willing to bet that each time that you greet your guests by first name, it makes them feel important – like a respected patron of your business. You might be thinking “I’m terrible with names” or that this is an impossible task at a time of year when you consistently have a line at your front counter which often includes many new customers.
[gap height=”15″]
The good news is that you don’t have to have a photographic memory in order to greet your clients by name, and make them feel valued! When your client places their finger on a biometrics device, you swipe their driver’s license, or scan their membership card, they aren’t going to be thinking about the fact that you just searched for their account electronically, and that their demographic information is easily visible to you on the screen. Boom! You’ve just been able to effortlessly welcome your guest to your salon, while making them feel special.
[gap height=”15″]
[gap height=”15″]
Long-lasting customer relationships take effort and are imperative to the success of your salon.
[gap height=”15″]
How you make a guest feel before they make a purchase is important, but so is the way they are treated throughout their visit. Not only should you have a strong knowledge of the products and services you offer, you should also be familiar with your tanners’ individual purchasing decisions. Does she love lotions with bronzers? If you have her purchasing history at your fingertips, you can effortlessly recommend the newest bronzer that you just got in stock for 2020. Or perhaps, you see that she typically elects to turn on the facial lamps in her favorite bed for an additional fee – now you can suggest that she do so, and she won’t have to remember to ask!
[gap height=”15″]
A salon with good customer service is one where the guests feel cared for even after they make a purchase. You can show that you are attentive to your tanners’ needs by doing something as simple as logging a brief note on their account such as, “Ava prefers an extra towel in her room” that will populate the point-of-sale screen when you pull up her account on her next visit.
[gap height=”15″]
Long-lasting customer relationships take effort and are imperative to the success of your salon. Remember that these relationships are invaluable, and that they are NOT built overnight. Having the right tools at your disposal can aid in maintaining relationships with your guests by identifying with them on a more personal level.
[gap height=”15″]
[gap height=”15″]
