We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning business?
As small business owners, we tend to take on a lot. One of the biggest downfalls of some owners or managers is their unwillingness to ask for help or delegate tasks. We think if we hand over responsibilities, things won’t be completed in “the way we would have done them.” The problem with YOU being your only resource is that you have a harder time seeing the big picture and being open to outside ideas and input.
It’s now busy season, and you need to take full advantage of this window of opportunity – and maximize it! This is hard to do if you aren’t delegating some of the little things to your team. When you empower your staff to take on management tasks, not only does it take things off your plate so you can focus on bigger things, it also allows them to feel pride and a sense of ownership in what they are doing. You would be surprised how many employees you have who would step up and give you 110% just for the recognition. Performance is not always money-driven.
An article I read once stated that statistically, more employees are motivated by a title (ex. Manager, Assistant Manager, etc.) than by monetary incentives. However you decide to utilize your staff members to help you during this busy time, make sure you are focusing on the end goal: Get more customers in your door, capture every sales opportunity, and give them a reason to stay.
One of the biggest downfalls of owners and managers is their unwillingness to ask for help or delegate tasks.
If those weekend Costco runs and ordering products are taking your attention away from your main goals, then maybe it’s time to prioritize and delegate some of those tasks to competent staff members.
For some of us in an owner/management role, it is very hard to “ask for help.” So, let’s put it this way: Utilizing all of your available resources is very beneficial to you and the success of your business! There are many people to bounce your ideas off of – your product distributor, your lotion manufacturer rep, other salon owners, etc. Asking for advice and ideas is the best way to help you think outside the box. If you’re thinking of trying something different, most likely, your fellow salon owners have done it or know someone who has, and can offer you advice and guidance. Your contacts at lotion manufacturers and product distributors are great people to brainstorm with – every day, they typically talk to salon operators from all over the country about promotions, product selection, staffing, equipment, etc. and have some potentially great ideas for capitalizing on this year’s busy season.
Not to sound cliché – but you’re not in this alone! During this busy time, make sure to maximize your revenue opportunities by utilizing all of your resources. It really does take a village.
The problem with YOU being your only resource is that you have a harder time seeing the big picture and being open to outside ideas and input.
