In the quest for the perfect sun-kissed glow, sunless tanning has become the go-to for many beauty enthusiasts. Sunless methods are constantly evolving and several exciting trends are reshaping the industry.
Whether you already have a tan from time in the sun or are starting from scratch, the most desired glow now comes in all shapes and sizes – from an at-home sunless mousse product to a custom airbrush salon session. With the rise of social media platforms, sunless trends have become more influential and accessible than ever before.
With the rise of social media platforms, sunless trends have become more influential and accessible than ever before.
Here are some of the most popular trending topics:
Customization & Personalization
Personalization is a key buzzword in the beauty industry; brands now offer customized sunless tanning solutions tailored to individual skin tones and preferences. With customizable mousses, gradual tanners and serums, this trend ensures a more natural and even tan while minimizing the risk of uneven coloration or streaks.
Sunless Tanning Tips & Tricks
Social media offers a plethora of advice. From pre-tan exfoliation routines like dry-brushing or using a sunless tan remover, to proper preparation like using a primer to fully absorb the product and lastly, post-tan maintenance like sunless extenders. Influencers sharing their best tips for a seamless sunless tan has empowered their followers to achieve beautiful results in the comfort of their homes.
Clean & Green
Through social media, the clean beauty movement has made consumers more eco-conscious and health-focused. There is now a growing demand for clean and green sunless products, with brands responding by creating cruelty-free, organic and vegan formulations. The selling point is that these products are not only better for your skin, but also safer for the environment. Brands that have incorporated and prioritized these values are receiving increased attention throughout their various platforms.
Advanced Ingredients
Many brands and skincare advocates emphasize the importance of combining sunless tanning with skincare. Products now contain more innovative and advanced skincare ingredients – you’ll find vitamin C, Hyaluronic Acid and various other antioxidants that not only provide glow-worthy results, but also protect and nourish your skin.
Innovative Application
Say goodbye to old-fashioned sprays and lotions. Brands are now flooded with options such as hydrating self-tanning water and self-tanning drops that can be mixed with your moisturizer. Mousses have also become a sunless routine staple. These new approaches have beauty enthusiasts raving about the endless self-tanning options that are more customizable, convenient and super-user-friendly while also creating natural-looking results.
Contouring
The art of face and body contouring with self-tanner has become a sensation! Much like makeup contouring, this method enhances features by applying self-tanner. With the right products, beauty enthusiasts are creating the illusion of toned and sculpted physiques and a more structured and defined face. There are now tutorials instructing strategic self-tanner application to enhance shadows which then creates a bronzed, slimming effect.
Gradual Tanning
Sunless enthusiasts who want to maintain or extend a natural glow are opting for gradual self-tanners that create subtle color that is easily built up after several applications. Not to mention, gradual formulas offer more control over your desired results.
Sunless tanning has come a long way and is now constantly adapting to meet the demands of today’s beauty-conscious consumers. The diversity of tips, products and trends showcased on social media ensures that it remains accessible and exciting for a wide audience. Whether you’re a sunless tanning advocate or a seasonal tanner, these trends offer something for everyone! So, say hello to your perfect sunless glow and embrace these exciting trends in the ever-evolving sunless tanning world.
