As tanning professionals welcome the official fourth month of JASON, October offers many opportunities to breathe new life into your business with engaging festivities and seasonal promotions!
This month is all about embracing the warm, vibrant colors of fall and the spooky excitement of Halloween, making it an ideal time to captivate your clientele and attract new ones. By hosting festive events, introducing creative promotions, and leveraging social media in enticing and innovative ways, you can keep your salon buzzing throughout the month. Here’s how to make October a glowing success.
Festive Events to Attract & Engage Customers
Turn your salon into a festive destination! Special promotional events not only attract customers, but also provide opportunities for notable experiences they’ll want to share with friends and followers on their social media pages – a win-win!
Cross-promote with a local pumpkin patch or farmer’s market to set up a small pop-up outside your salon. Guests who purchase a tanning session could receive a free pumpkin or a seasonal treat like apple cider or caramel apples. This not only adds to the festive atmosphere, but also supports local businesses and could encourage customers to spend more time (and money) with you.
Transform your salon into a spooky, yet fun space for a “Haunted Tanning Night.” Decorate with Halloween props, and set the mood with eerie music. Encourage guests to come in costume, post their photos on socials and award prizes for the best outfits. This event can create a buzz around your salon, bringing in both regulars and new visitors who are curious about the festivities.
October-Themed Promotions: A Treat for Every Guest
When you think of October, you think scary and spooky – all things Halloween. October is the perfect time to introduce promotions that are both fun and successful. Here are a few ideas to get your guests into the spirit:
Create a “Wicked Glow” package that combines tanning sessions with products that contain anti-orange ingredients. This can be promoted as, “Be tan this season – not orange!” and “Avoid looking like a pumpkin with our advanced anti-orange products.” Tanners who purchase this package could also be entered into a drawing to win a larger prize, like a free month of tanning. This not only entices customers with a good deal but also adds an element of excitement and anticipation. This promotion can also be created with sunless sessions and products.
Everyone loves a good surprise, and a “Trick or Treat” discount promotion can provide just that. Upon arrival, guests can draw from a “cauldron of mystery discounts” ranging from a free product or service to a percentage off their session. This type of promo adds an element of fun to their visit and encourages them to come back for another chance to enjoy a different “treat.”
Promote a “Fall Glow-Up” package that focuses on maintaining a summer tan all season long, while also keeping their skin hydrated to combat the drying effects of cooler weather. This package could include a moisturizing treatment and a seasonal spray-tan scent. Market this as the perfect way to transition into the new season with a healthy, radiant glow.
Social Media Strategies: Engage, Entertain & Excite
Social media is a captivating and powerful tool for promoting your salon and keeping your customers engaged. Capitalize on the festive, fall spirit of October with these fun and interactive ideas:
Create a series of stories or posts that play on popular Halloween themes. For example, you could share “Spooky Tanning Myths” that you unravel with fun, informative content. Or tell a “Tanning Horror Story” with a twist – like the horrors of not moisturizing after a session and how your salon’s DC products can save the day! This type of content is both educational and entertaining, as well as positioning your salon as an expert in the skincare field.
Embrace the season and make your salon a place where guests feel both festive and fabulous!”
Engage your followers with Halloween-themed quizzes or polls. For example, you could ask, “What Halloween costume best describes your tanning style?”, “What is your favorite anti-orange tanning product?” Or take a poll: “With the cold weather upon us, what is your favorite product to keep your skin hydrated?” These interactive posts encourage engagement, provide valuable insights into customer preferences and can also educate them about specific products you sell.
October is a month full of potential for your business! By embracing the season with festive events, creative promotions and engaging social media strategies, you can attract new customers, keep your regulars on their toes and create a memorable experience that resonates throughout the fall. Whether it’s through a cozy, autumn-themed promotion or a spooky Halloween event, the key is to make your salon a place where guests feel both festive and fabulous!
